#BackToSchool Marketing Checklist

The GOAL of social media is to turn customers into a volunteer marketing army.
— Jay Baer

Ah, September! For most schools it can only mean one thing: the start of a NEW TERM!

Amid all the rushing; preparation; panic; confusion; and knee-jerking excitement / fear, it's important to find time where you can.

To help out, we've put together a handy #BackToSchool Marketing Checklist. #HappyDays.

What does social media do for me?

One of the most exciting aspects of having a good social media presence is the three-way relationship that you can build between pupils, parents and your school. Why is this important?

Studies have shown involved parents will have a greater impact on their children's education. If you have a platform where parents can see their children's progression through your school, it can lead to driving parental involvement up.

Getting started

Most schools nowadays will have a presence on social somewhere. For most, it will be a Facebook Business Page. For others, this could include channels such as Twitter, LinkedIn, Instagram and YouTube.

Whether it is one channel or 10, there needs to be a sense of clarity between your social media and your school's vision.

Here are three basic principles to follow:

  1. Does your social media page reflect your school's theme? In other words, if you advertise your school as being traditional is this represented within your social media? Look at the headers, profile icons and the content you are posting.
  2. Do you have a brand message? Consider your website - what is the core message and does it translate across your social media?
  3. If you have multiple platforms are they consistent with one another? Is your naming strategy consistent throughout? Does each social media outlet have the same school crest as it's profile picture? Do the headers match or follow a theme of sorts? If the answer is no, then it would be highly worth making some small but effective changes.

This video from Wimbledon High School is a fantastic example, driving home their core message and homepage strap line, "Imagine". 

Now look at their social media sites for Facebook, Twitter and Flickr, alongside their website

What social media platform?

Understanding the various platforms out there, and what each can offer, is an essential step in developing your strategy. Below are some fantastic infographics to provide an oversight of each social channel and what they can offer in their unique ways. 🙌

What trends should I be looking at?

Social media is constantly evolving. What worked well last year may prove to be less impactful this year. Here are the trends you should be making a note of for this academic year:

  • LIVE video streaming
  • 360° videos
  • Virtual / Augmented reality
  • Wearable tech
  • Voice OS (Siri, Alexa, Cortana, Home)
  • ChatBots

All of these are hitting the social waves hard at the moment.

In education, LIVE streaming, video content and VR / AR are particularly prevalent. It has been exciting to watch the big companies duke it out for dominance in these markets (i.e. Facebook vs Twitter vs Google for LIVE streaming, or Google vs Facebook vs Microsoft vs Apple for VR / AR).

For more information, take a look at our 2017 social / digital predictions for schools

Social media and #SchoolStories

The power of stories heralds back to the very first signs of man; beginning as drawings on cave walls.

Storytelling itself has never changed throughout all of history, only the way stories are told. With social media, we now have a platform that has incredible potential to reach billions of people in a small amount of time. 

The way we want to see social media leveraged by schools is as a platform to share amazing #SchoolStories.

#SchoolStories are authentic moments captured by your school and shared to your community. Twitter has proven an incredible social network for this, but each different channel brings something new to the table.

We are experts at creating a #SchoolStories content strategy for schools, and we'd love to do it for you too! Contact us to talk about our social and parent comms opportunities.

The #BackToSchool Strategy

Time to focus on the big part - the strategy. This will be the most important part to implement and maintain. It will undoubtedly change as the year goes on - to meet the demands of your school - so we have 5 Interactive Schools inspired actions to take and really kick off the new term:

1. Does your marketing STAND OUT? What will make you different from your competitors? Social is BIG! You can't afford to be a needle in the haystack. To have impact, you need to have emotional impact on the end users: parents, pupils and prospectives. 

2. Does your social naming match throughout? This is one of the ways we believe will make your social media STAND OUT. This becomes a direct representation of your brand on social media.

3. Do you have a content strategy framework ready to use at your school? This should cover all the details such as:

  • what to post
  • when to post
  • who posts
  • where it is posted
  • ratio of school-related posts to non-school-related posts
  • who governs the profiles.

If you don't have one then make sure you define one. This will essentially be a one-stop guide for you to refer to when considering the coming social media marketing plan.

4. Is your process to communicate with parents streamlined? This isn't just about responding to queries raised by parents on social media. It is about how you get information to them. Take your school email newsletter. Does it take ages to put the newsletter together? Do you use analytics to determine the impact of your newsletter? Do parents even read the newsletter, or does it go straight through to spam? 

5. Do you have an audit process in place to make sure content is only published once? Nothing looks more unprofessional than duplicated content. We often see schools link their different social platforms (such as Facebook and Twitter, or Facebook and Instagram). While this does save time it does take away social authority. People don't want to see the same stuff, they want to be engaged with lots of different media!

Need more help? Attend our Marketing Strategy Days

All this may seem simple to some and unreasonably complex to others - that is only natural. What we want you to take away from this is we are here to help! This is what we do as a company; our mission is to help schools STAND OUT online. 

We would therefore love to invite you our #BackToSchool Marketing Strategy Days, running across the world throughout September and October. View our upcoming events and BOOK

By the way...it is completely FREE!!!

 

We hope that this guide has aided you in your #BackToSchool preperations. We'll be keeping our ear to the ground for all your #SchoolStories.

We'd love to hear from you, please leave comments or thoughts about social media marketing and this article below.

Digital Storyteller: Job specification

You’ll remember we previously wrote a blog post about what a Digital Storyteller (DS) is and why your school should hire one. Many of you got in touch to ask what the person who could fulfil this role looks like; to understand what their skills, qualities and background might be.

Well you asked, so we answered! Behold...the Digital Storyteller.

 

JOB SPECIFICATION

Digital Storyteller

 

Department: Marketing and Communications

Reporting to: Marketing Manager

Level/Grade: Dependent on experience

Type of Position: Online Marketing/Communications

Hours per Week: Dependent on school

Weekends/Evening: Dependent on school

Salary: Dependent on experience

 

Job Summary:

Talented individual required to promote school brand and identity to our community of parents, pupils, prospectives and wider audiences. Should have exceptional understanding of social media, to build relationships and deliver the school's unique tone of voice across multiple channels. Ability to spot and produce quality content, to marry to relevant social media channels, is highly desirable.

Top candidates will be influencers; bringing staff, pupils and current parents on-board to achieve marketing objectives. Workload will be high and varied, so you must be able to multitask across various projects.

Role Responsibilities:

  • Ensure content shared on digital channels is optimised to achieve marketing objectives

  • Generate ideas for content and marketing campaigns

  • Write and produce quality content, taking into account conventions and limitations of social media platforms

  • Manage and respond to negative feedback on social media

  • Liaise with external individuals - in person and online (not students, parents or teachers)

  • Use content creation and editing software (such as iMovie and Adobe Photoshop/InDesign) to create quality content

  • Use school CMS to create pages and publish content

  • Liaise with Graphic Design department to produce marketing collateral

  • Collect and collate feedback into actionable points

  • Track analytics to measure effectiveness and efficiency of digital marketing campaigns

Personal Specification

Qualifications and Experience:

  • An understanding of conventions and purposes of specific marketing processes and methods

  • An understanding of the conventions and ‘best practice’ of specific social media platforms

  • Broad understanding of social and digital media

  • Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)

  • Intimate knowledge and understanding of SEO and Analytics 

  • Experience of using Content Management Systems (CMS)

  • Video production/editing

  • Desire to continually evolve personal understanding of marketing and social media trends

  • Ability to write basic HTML

  • Should have portfolio relevant activities

Capabilities and Aptitudes:

  • Digital media / social media savvy

  • Social media user

  • Creative

  • Versatile, flexible and dynamic attitude

  • Someone who is able to remain abreast of key marketing and social media trends

  • Someone who loves telling stories in a multitude of ways (NOT just pen and paper)

  • Personable and outgoing

  • Strong interpersonal skills

  • Uses initiative, works autonomously

  • Can collaborate well with others

  • Influencer

  • Organised and able to juggle varied workload

 

The kind of person you are looking to hire will depend more on you as a school and your expectations of the role than it will any other factor. There are questions to answer and variables to consider. By taking the time to answer these questions, you are half way to emplying your school’s ideal Digital Storyteller.  

The role of the DS centres around the telling of your #SchoolStories, using a wide range of digital media and content that can be published across your school's social platforms. This content can be used to increase brand awareness of your school and aid in humanising your brand to prospective pupils and parents.

The scope of hiring a DS for your school can only really be viewed as a grey process, rather than one that is black or white. There is no "one size fits all" job specification, but by carefully considering what it is you want from your DS you will soon be able to flesh out what qualities, attributes and experiences are important to you and to the person you wish to hire. 

The good news is, it won’t take long to know if you have hired the right person for the job! At @intSchools, we know how rich the lives of your students and your school are; so it goes without saying that the person who is right for the job is the person who will share your amazing and inspiring #SchoolStories to the world.
 

How to: Create a killer Facebook Page for your school

You have likely heard this before, but Facebook is big...really BIG! In terms of users - now over 2 billion 😲 - Facebook has the largest population in the world.

An incredible 1.32 billion users (65% of all users) log onto Facebook DAILY - uploading 300 million photos and sharing 4.75 billion pieces of content EVERY. SINGLE. DAY! (source) What does this mean for you and your school?

Simple - you have an opportunity to reach a lot of people; more than the entire populations of 🇨🇳 + 🇺🇸 combined in fact! In order to do so though, you need to be ✨STAND OUT✨. You cannot afford to be a (microscopic) needle in a (continent sized) haystack.

12 tips for creating a killer Facebook Page.

[1]: Knowing the difference between a Page and a personal Profile

We see schools make this mistake from time to time. A personal Profile represents a person, a Page represents a business or brand. A school should always have a Page, as it will offer more to both the school in functionality and the follower in information.

[2]: Page Roles - get it right

Another common issue we see schools come up against is publishing as the wrong person. The way Pages work on Facebook requires them to be administered by a user (Profile). This means you should be mindful when posting content to the Page - as you will have the ability to either post as the Page (i.e. the school) or the Profile (i.e. your personal account).

Use this dropdown menu to select who you are 'posting as'.

Use this dropdown menu to select who you are 'posting as'.

[3] The importance of recognisable branding

In terms of marketing, you should see your school as a brand. This helps to define what elements go into the branding on a Facebook Page. There are two areas to take note of:

  • Profile pic: this will be the first thing most people will see on your Page, or when searching for you on Facebook. It seems obvious to say but this should always be your school logo / crest - as it is the single most important visual representation of your establishment! To optimise this should be:
    • high-resolution (e.g. 400 x 400 pixels minimum),
    • square (Facebook will crop this to be square, best way to ensure it fits nicely)
    • saved as a PNG file (particularly if there is text)
  • Header pic: this is the large image that goes across the top of your Page. There is more freedom with what to select here, but the leading rule must be: is it engaging? For many of our creative clients we use this space as an opportunity to tie together the website experience and the social media experience - helping drive brand.

Alternatively, how about uploading a video here instead of a picture? Make your Page really POP with something super-engaging like a cool school video. Check out King's Bruton for a great example of the video header in action.

[4] Add a Call to Action button to your Page

Make it easier for visitors to your Facebook Page to undertake an action. The options you can have for your Call to Action are quite expansive - there are even partner apps you can take advantage of! For schools, here are some of the more likely ones to use:

  • Get in Touch: prompt visitors to directly contact you or direct them to contact or enquiry forms on your website. Options include: 
    • Call Now (lets people call you from their phone)
    • Contact Us (links to form / URL on your website)
    • Send Message (send a Direct Message on Facebook)
    • Send Email (make it easy for people to email you)
  • Learn More: direct visitors to areas where they can see more information about your school. This includes:
    • Watch Video (link to a video. This can be on Facebook, your website or a channel such as YouTube)
    • Learn More (take people to where they can see more information about your school. This can either be the About section on Facebook or specific areas on your website)

[5] Is your About information up-to-date?

Visitors to your Page are likely interested in not just what you are posting, but who you are. Ensure that your About information is filled out and, more importantly, up-to-date. Areas we recommend having filled out are:

  • About: this should be a short blurb about the school
  • Contact details: be sure to include phone number, email address, Direct Message link (if desired) and link to website
  • Story: expand on the short blurb here - this can mirror the history or about your school section(s) from your website
  • Founded date
  • Opening hours: particularly if you are a Day school 
  • Address: this appears on your Home page (on Facebook) as an interactive map - so be sure your pin is accurate

[6] What to post: Keep it authentic

Regular visitors to your school Page will be looking for one thing - good content. Post regularly (we recommend two - three times a day) and make sure your content ✨sparkles✨

The best thing we believe you can share with your community are authentic #SchoolStories. These should include lots of visual media, as it will be much more engaging. Photos and videos, uploaded directly to Facebook, will prove the most effective.

You can also share links, perhaps to resources or sections of your website, as well content you have on other social media channels (e.g. YouTube videos, Flickr albums, SoundCloud tracks and Pinterest boards).

[7] Pinning a top post to your Page

Promote your best content or the information you most want visitors to your Page to see. This can be done with any post - just use the dropdown menu next to the post and select Pin to top of Page

[8] Know your privacy settings

There are a lot of options to explore regarding your Page's privacy settings. You will want most to be set to public, so people can easily find and engage with you. 

The main one to consider here is whether or not allow people to send you a Direct Message via Facebook. To decide, you need to ask yourself whether you will be in a position to answer Messages promptly.

Social media users now expect queries, sent via a social channel's messaging service, to be answered within 4 hours! Can your school / marketing deliver this? If yes, allow users to message you on Facebook. If not, perhaps use a Call to Action button to direct them to a contact form or email address.

[9] Monitor and ENGAGE

Social media is all about engagement! Be sure to monitor comments on your posts, and engage where required.

Visitors who leave comments will value the personal touch. Visitors who can see you are engaging on Facebook are more likely to comment themselves, and more likely to spend longer on your Page.

[10] Gaining insight with Insights

Use Facebook Insights to help determine how effective your current content strategy on Facebook is. Useful information you can garner from Insights is:

  • What type of content (i.e. photos and videos uploaded directly to Facebook vs photos and videos shared from channels such as Flickr or YouTube) has the most engagement
  • What time of day posted content gets the most engagement on (i.e. morning, lunchtime, evenings?)
  • What day of the week is the most effective to post on? Utilise this for content you want to be engaged with the most

Insights is a powerful tool, that is constantly updated to reflect how your Page is performing. It is worth looking into if you want to optimise the content you share with your community.

[11] Customise your layout

This is something we often see schools neglecting, as most users aren't aware you can change them! The areas of your Page that can be explored are listed as tabs down the side (see screenshot below).

Through the Settings you are able to add / remove these, as well as change the order. Make sure you are only listing what you want visitors to see, as the Page defaults are not always relevant. The ones pictured above are a good suggested set up. 

How to customise your Tabs:

  1. Go to Settings (for your Page)
  2. Go to Edit Page (from side-menu)
  3. Under Tabs, you can view which tabs are shown on your Page
  4. You can move the order they are seen in
  5. You can also remove ones you do not want by clicking Settings next to the tab you want to remove and changing it to OFF (note some cannot be removed, such as About and Posts)
  6. To add a tab to the menu, click Add a Tab and pick from the list.

[12] Link a Group to your Page

Following on from the last point, Facebook has now made it possible to add a Group to your Page. This is very handy if you wanted to run an Alumni Group as your school, and not as a person as has been previously required.

Before you can link a Group to your Page, you will need to ensure that the Groups tab is added to your tabs menu (see [11] for instructions how to do this). Once it is added, simply go the the Groups area and click Create Group. 

Follow the normal method for making a group, and that is it. This will now be linked to your Page and administered by the school itself. 

 

We hope that you have enjoyed reading these 12 TOP TIPS for making your school Facebook Page that little bit more enticing to your community. We hope to see lots of amazing school Pages! As ever, please leave comments on this topic below.

 

How to: Verify your social media channels

Have you ever noticed the little blue / grey tick next to certain social media accounts (usually celebrities or brands)? They mean that these accounts have been verified; they are the authentic account of that person / entity. 

Most social media channels now have a verification process. For schools, some are easily obtainable and some are more difficult to get - each channel has their own prerequisites for verification.

Facebook and YouTube are two of the simplest, taking no more, generally, than 10 minutes to obtain each one. We highly recommend that every school verifies both Facebook and YouTube, as there are benefits in doing so.

Facebook

Most schools are now on Facebook, all schools should be! The Facebook community is enormous - in fact, they passed 2 BILLION users last month! It has reach that cannot be rivalled, and the vast majority of your parents will be using Facebook.

As a school, you will have a Business Page to help promote and engage with your community. This is what you are looking to get verified. Luckily, the process is very simple.

PROS:

  • Build trust with your community
  • Merges "Unofficial Page" (this is often an issue for schools, and can often crop up in searches ahead of your own real school Page. Verification will merge the Unofficial Page automatically most of the time, and give you the ability to do manually if not)
  • Your school will feature higher on search results
  • More likely to get higher engagement

PREREQUISITES:

There are a few criteria that should be met before you attempt to verify your school's Page:

  • Have a profile picture (the little, square thumbnail)
  • Have a header image (the long, rectangular picture at the top of the Page)

If these are met you should see the option to verify in your Page's Settings.

STEPS TO VERIFY YOUR PAGE:

  1. Click Settings at the top of your Page
  2. From General, click Page Verification
  3. Click Verify this Page, then click Get Started
  4. Enter a publicly listed phone number for your business, your country and language
  5. Click Call Me Now to allow Facebook to call you with a verification code
  6. Enter the 4-digit verification code and click Continue

It is also possible to verify using a business document. Simply follow the same steps but click Verify this Page with documents instead, at the bottom-left of the window that appears. You can then upload a picture of an official document (e.g. phone bill / utility bill) showing your school's name and address.

YouTube

YouTube is the king of video! It is a great platform for schools and has a new type of community to market to.

YouTube is the second largest search engine online (losing out to Google...who own it!) so having a verified account is a good idea.

PROS:

  • Build trust with your community
  • Your school will feature higher on search results
  • Is good for SEO (a verified account on YouTube will help when people search for you on Google)
  • More likely to get higher engagement
  • Enables some handy features on the YouTube platform - the most notable being Custom Thumbnails (meaning you can pick the image you video previews with) and being able to upload videos longer than 15 minutes

PREREQUISITES:

None...other than have a YouTube channel!

STEPS TO VERIFY YOUR PAGE:

  1. Click your Channel Icon at the top-right of page
  2. Click the Gear icon (YouTube settings)
  3. Click View additional features, then click Verify
  4. Choose the country you are in and whether you would like to receive a call or text message
  5. Enter a phone number and click Submit
  6. Enter the 6-digit verification code and click Submit

And it's done!

 

In having these channels verified you are showing that your community can trust you, something that goes a long way on social media. For 10 minutes work to sort both Facebook and YouTube out, the return on this alone is great.

Twitter and Instagram

These two channels are a little more complex to verify as a school. We have seen many top universities and colleges, such as Oxford (as seen on Twitter) or Harvard (as seen on Instagram), with verified accounts - but none from the independent school sector.

While it is harder to verify these two, we firmly believe it is possible. 

Twitter

Twitter's leading rule for verifying accounts is: 'the account should be of public interest.' While there are some guide lines as to what this covers (i.e. music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas) there is a deal of ambiguity too.

To be able to complete the form, your account must have the following:

  • a verified phone number
  • a confirmed email address (this should be a school email address)
  • a bio
  • a profile photo
  • a header photo
  • a website
  • Tweets set as public (in Tweet privacy settings)

When submitting a request to verify an account, Twitter asks for additional information to help evaluate. Here are some tips to keep in mind:

  • Why should your account be verified? As a business, the core detail Twitter will be looking for will be in your mission statement. 
  • When providing URLs to support your request, choose sites that help express the account your newsworthiness or relevancy in the education field.

Give it a go! Submit a request to verify an account by filling out this form

Instagram

Instagram is another that can be difficult; perhaps the most difficult. 😕

Many of the same rules as with Twitter apply here but the overall consensus on verified Instagram accounts is proof that you are an influencer on the platform (i.e. you have a solid Followers list). 

Here are a few tips that could help you verify your Instagram:

  • a good amount of Followers
  • real followers and real likes - Instagram are more likely to verify if your account is authentic and has not "cheated" its way to a large following
  • a strong social presence outside of Instagram - this could be the winning factor to getting your school verified! Prove to Instagram that you have great influence on other channels (i.e. Twitter, Facebook, YouTube, Pinterest, LIVE-streaming services...any channel with top levels of engagement
    • It is worth noting that a verified Facebook / Twitter / YouTube account does not guarantee a verified Instagram account
  • a complete profile - be sure to have: a profile pic, bio and website on your Instagram Page. You can also link to your Instagram account from your other channels!

Currently, Instagram does not have a section of their site where you can request account verification. This means you may have to try and get in touch with them in other ways to request this. For this reason, our recommendation is that you weigh up the pros and cons of verifying Instagram, and only try if the positives outweigh the negatives.

 

Having a verified account is a sign of trust for most businesses. In a world where social media accounts number in the billions - you want it to be as clear and easy as possible for people to find you. Having that tick is a large step in achieving this. 

For Facebook and YouTube, the effort required is minimal. This should be a priority for any school account.

For Twitter and Instagram, there are certainly variables and no guarantees to getting verified. However, we do not feel this should be a determent and our recommendation is to at least give it a go (Twitter in particular). 

Have you tried to verify your accounts in the past or have any thoughts about this article? We'd love to hear your stories and thoughts. Please comment below.

How to: Create an interactive yearbook

The world of print is moving further and further behind us. One core reason boils down to cost - it is cheaper to produce content digitally than it is to print!

For schools, we are seeing traditional publications such as prospectuses enter the amazing world of digital. But what about something like a yearbook? How can you make this more accessible and interactive for your school's community?

With a few simple tricks on Issuu, this is very possible.

Issuu?

But first, what is Issuu?

In short it is a social channel specifically for publications. You can upload PDF's to Issuu, and then flip through them - simulating the reading experience.

NOTE: Issuu is not limited to just PDF's. Most common document files are acceptable, including: DOC, PPT, RTF, WPD, ODT, and more.

For schools, Issuu is a great place to host publications such as prospectus or perhaps a literary collection of pupil stories? The added bonus is, publications on Issuu are very easy to share (it's just a URL link) and very easy to embed on places such as a school website.

Getting started

The yearbook is a time honoured tradition for many schools. In using Issuu, you are able to negate certain costs to both the school and your parents.

In order to upload this to Issuu, the yearbook should be saved as a PDF file. So, whatever software you have used to create your publication (for example Adobe InDesign), be sure to export the end product in PDF format.

TOP TIP: to ensure your PDF looks its very best, it should be optimised for Web. This is a common setting across many of Adobe's design suite.

To upload your PDF:

  • click the Upload button - on desktop this is always in the top-right corner
  • choose the required file(s) - alternatively, you can drag the file(s) into the upload box
  • Issuu will prep your PDF - be patient, if the file is big this may take a few minutes
  • choose Title and Description for your file, and fill out any fields as required
  • click Publish Now to finish

Congratulations - your yearbook is now live on Issuu!

Making it interactive

Getting the yearbook on Issuu is just the first step. You now have the opportunity to make it a more immersive piece of content. 

The first step to take is to add URL links (called "Publisher Clips") into your yearbook. First and foremost, this is an effective way to help drive traffic to places you want (i.e. your website, or perhaps an alumni page on Facebook or LinkedIn). 

Secondly, this can be an effective way to promote the traits and talents of pupils individually or in groups.

Example page from The Regent's International School, Bangkok's yearbook. Imagine each picture having an interactive element, linking to a webpage or video 👍

Example page from The Regent's International School, Bangkok's yearbook. Imagine each picture having an interactive element, linking to a webpage or video 👍

URL link ideas - here are a few thoughts to get you started:

  • ask your pupils to create their own LinkedIn Profiles, and link to these
  • link to certain Pinterest or Twitter pages and posts to show of pupil art / design tech projects
  • link to SoundCloud to promote your musical pupils' talents
  • link to a pupil-run blog for literary or journalistic / media projects

The great thing about adding in Publisher Clips is that you can specify the area of the page you want to link. So, for pages that have multiple pictures of your pupils, you can add in one link per pupil.

For group pictures you can do the same thing. Brilliant if, for example, you had a neat shot of the school choir, and you wanted to direct readers to the choir's tracks on SoundCloud.

To create Clips in your publication:

  • go to the Publication List and choose the document you want to create Clips in (i.e. your yearbook)
  • select Links in the menu below the publication
  • select the page and then draw out the area you want to add the Clip to 
  • click Add link
  • for type of link, select Web and Video Links, paste the URL you want to direct your readers to, and click Done.
  • click Save

Click View to see your Clip, which will now show up on your publication. When your readers click on it, they will be immediately directed to the webpage you added.

Video content

As well as URL links, you can also add video content. This is done in exactly the same way - create a Publisher Clip that links to a YouTube or Vimeo video. Instead of sending the reader to that channel, the video will play in an embedded player on Issuu. Nice!

Video ideas - make use of all your amazing video content, just host it on YouTube or Vimeo:

  • replay some of the best moments from the school year - this can either be for individual pupils or for groups / events. For example:
    • the winning goal scored during the inter-house football tournament
    • that earth shattering guitar solo played at school music concert
    • an inspiring speech delivered during a Model United Nations meet
    • the snowball fight to end all snowball fights during the winter - the list is limitless!
  • a final teacher farewell to all departing pupils on the last page

And there we have it - a very simple way to turn a standard yearbook into something a little more interactive and special, for pupils and parents alike. It won't age and it can't be lost. It is a true memento for both the school and its community.

 

Have you ever tried making an interactive publication in Issuu? We'd love to hear about it, or better still see it! Please comment below any thoughts on today's article.

Best of luck - and our heartfelt congratulations to all pupils who have departed this summer.