This Christmas, we’re all going to get creative. Schools have had a great year on Twitter and you’re going to end it on a high. The problem many school marketers have is coming up with engaging content on a daily basis. We thought we could jump in and give you a hand.
Every day we are going to be setting a different challenge. So, for 25 days you will have something new to share on Twitter. The idea is that you will be able to share things that your communities will be interested in. It also helps you get into a rhythm of tweeting (and will hopefully inspire you too!).
To take part, and be in for a chance to win daily prizes, post your tweets using #SocialAdvent. You will be able to follow along and find inspiring content from other schools. We will be monitoring #SocialAdvent every day and picking our favourite tweets for each badge.
Seasons Greetings: Share a Twitter video - Christmas Greetings from the Head (and pin it to your profile)
WINNER: @NotreDameCobham for this excellent Twitter Video:
6 Seconds Of Fame: Sell your school in 6 seconds using Vine (get creative!)
WINNER: @NottsHigh for this creative way of selling their school using Vine. Just ask your pupils for their favourite thing about your school.
Wow, 2,000 views already. That's engagement!
Festive Feast: Share 4 photos of the best lunchtime food on offer at your school.
WINNER: @EagleHouseSch for this truly festive feast! YUM.
Up Periscope: Periscope a lesson or event at your school. Maybe a science experiment?
WINNER: @Tormead_JS for live-streaming their Charity Dance Competition Final.
Day 5 (Sat)
Pin Up! Share your school Christmas Fayre posters & stories
WINNER: @PipersCornerSch for sharing 4 great photos of their Christmas Fair
Day 6 (Sun)
Poet's Corner: Share a festive poem, ditty, or limerick
WINNER: @DesscDubai for this festive AND social poem. Way to include #SocialAdvent in there!
Deck The Walls: Run a best decorated classroom competition. Share a photos of the winning classroom
WINNER: @BWPSchool for their brilliantly decorated classroom design!
Postman: Christmas Card Day: Share photos of your best Christmas cards
WINNER: @BSB_KS2 for their wonderful, creative Christmas card design!
Once Upon A Time: Share an ‘on this day…’. interesting fact #TBT
WINNER: @NottsHigh for their wonderful "on this day" story!
#Treelapse: Create a timelapse of your Christmas tree being decorated (or lights flashing)
WINNER: @FelstedSchool for their wonderful digital tree-lapse!
Day 12 (Sat)
Shining Star: Share an inspiring story about your alumni
WINNER: @NottsHigh win again! An inspirational tweet about Bill Payne!
Day 13 (Sun)
Community Service: Raise awareness for a community project linked to the school
WINNER: Congratulations to @bablakeschool an amazing effort from the schools!
Motivator! Tweet a motivational/inspirational quote #MondayMotivation
WINNER: Congratulations @Marist_Schools for getting everybody motivated on twitter and winning day 14!
The Big 10! Ten days to go, share your "Top Ten" favourite moments in the year - ask your pupils & teachers
WINNER: @BromsSchool with a great use of a Twitter thread!
Poller: Conduct a festive Twitter poll - Christmas Pudding or Cake? Baubles or Lights?
WINNER: Congratulations to @StGeorgesAscot for their brilliant emoji poll tweet! 🎅🌲🎁
#ChristmasJumperDay: Share your best Christmas Jumper efforts
WINNER: @Cokethorpe with a wonderful photo of their Junior School's Christmas jumpers!
Day 19 (Sat)
Comedian: Make us laugh with Christmas jokes (keep it clean!)
WINNER: @BSN_Netherlands with this cracker of a joke!
Linguist: How many ways can you say Merry Christmas around the world?
WINNER: @SJCSouthsea for this awesome video from their students!
I'm a Celebrity: Retweet. Share something that a celebrity might retweet
WINNER: They got it! @Winterfoldhs win day 22 with this tweet.
Paparazzi: Share your best press clippings of the year
WINNER: Wow, what a year @PortsmouthHigh had! Great use of tagging influencers.
White Christmas: No snow? Share your best snow pics of the school #TBT
WINNER: No snow this Christmas, in the UK :( but that didn't stop @BerkhamstedPrep from sharing snowier times.
Santa: Schedule a Merry Christmas tweet! Bonus points for creativity.
WINNER: @Kingsley_School for sharing this excellent Christmas video! MERRY CHRISTMAS!!!
Download and print off a copy of your #SocialAdvent Calendar. [DOWNLOAD]