We’ve seen in our previous blogs about different metrics to measure your social impact. So far, we have discussed the spreading of content and how to measure conversation. These are highly useful metrics but they do not look into sentiment - do people actually like your content?
To determine whether or not people have enjoyed your content we can look at the applause rate.
Applause Rate = # of Favorite Clicks Per Post
Applause Rate = # of Likes Per Post
Applause Rate = # of +1s Per Post
Blogs & YouTube:
Applause Rate = # of +1s and Likes Per Post
With these metrics you can understand what your audience like and what they don’t like (not to be confused with dislike, which is measured differently).
The ‘like’ we talk about in applause rate is much more valuable than a 'I enjoyed this piece of content’ type of like. The reason is that these people have not only invested social capital into applauding your content but they have also provided increased visibility for your brand.
If a person likes or +1’s your content then it enters their social graph and will appear in their network. This even occurs in search engines when a user is logged into Google+. Google will tailor your results based on your social graph within Google+ using their Search Plus Your World.
That just about wraps it up for the 3 main social metrics we often use. Do you use similar metrics? Are there any great tools you use to measure social? Share your thoughts in the comments.