Marketing Strategy Day for Schools - 3rd November - Hong Kong

Join other leading Hong Kong schools on Thursday 3rd November 2016 for a FREE marketing strategy day for schools. We are calling it #intSchoolsLIVE.

Get inspired, and spend a day with @intSchools, and other school marketers, to help get the most out of digital marketing this academic year.

The world of tech/web/mobile/social is changing more rapidly than ever. We are opening up our 'Secret Box' of tricks, sharing our 'Magic Sauce' - and letting you into our creative, digital & social world (which is rather fun)!


If you would like to join the waiting list, please email

Thursday 3rd November


Marco Polo Hong Kong Hotel
Harbour City
Tsim Sha Tsui
Hong Kong

10am - 4pm

Cost: FREE (whoop whoop)

In association with Mount Kelly International School, Hong Kong
Coffee/Tea and a light lunch will be provided.



  • Put the User at the Centre!
    • Stop buying technology!! FIRST understand the different needs and journeys of: 
      • prospective families
      • current families
      • alumni
    • Deliver effective Parent Comms
    • Why do parents in Hong Kong want to buy into your school?
  • Make your Marketing STAND-OUT
    • Your school is unique, so why does it look like every other school. It shouldn't. Let's ignite your creativity ;-)
  • #ContentStrategy & Social Media Blueprint
    • How to develop an effective content strategy that works for your school.
      • WHAT stories can you tell?
      • WHERE should you tell them?
      • WHO will be telling these stories?
    • The architecture to an effective social naming strategy
  • Monitoring/Scheduling
    • Which social media tools to use? We will compare:
      • Buffer, TweetDeck, Hootsuite, SproutSocial, etc.
  • Measurement
    • Making sense of all this DATA
      • Google Analytics
      • Twitter/Facebook Analytics
      • Other metrics/tools