Mastering Canva: Elevate Your School Marketing With Creative Design

Canva is a free-to-use online graphic design tool, that allows users to create social media posts, presentations, posters and more. It’s known for its user-friendly interface for non-graphic designers, so those who don’t have much experience with design needn’t worry, this blog will highlight the best features to utilise to elevate schools’ marketing strategies.

Free Vs Pro

Canva Free	Canva Pro (£13 per person/per person)	Canva Teams (£9 per person/per person - minimum 3 people)
Easy drag-and-drop editor	Everything in free plan	Everything in pro plan
1M+ professionally-designed templates	Unlimited premium templates	Scale your brand and centralise assets
1000+ designed tyes (social posts and more)	100M+ photos, videos, graphics, audio	Ensure brand consistency with approvals
3M+ stock photos and graphics	100 brand kits to manage your brand	Edit, comment, and collaborate in real-time
AI-generated writing and designs	Quickly resize and translate designs	Generate on-brand copy with AI
Design printing and delivery	Remove backgrounds in a click	Team reports and insights
5GB of cloud storage	Boost creativity with 20+ AI tools	Pay as you grow
	Plan and schedule social content	1TB of cloud storage
	1TB of cloud storage	24/7 customer support
	24/7 customer support	AI Admin Controls

Brand Kit

With Canva Pro,  you can integrate a school’s brand guidelines seamlessly into a design workflow. This ensures that school-specific colours, fonts, brand voice, photos, graphics, logos and templates are readily available and consistently applied across all creative projects.

This allows school marketers to produce cohesive and professional social media content that aligns perfectly with the school’s branding, thus maintaining a unified and polished online presence.

Integration

Canva offers the convenience of integrating with various third-party applications including Slack, Google Drive, Mailchimp, HubSpot, and all major social media platforms. This integration facilitates seamless workflows allowing users to directly access Canva designs and share them across these platforms.

By connecting Canva with tools like Slack for team collaboration, Google Drive for file storage, Mailchimp for email marketing, and social media channels for instant sharing, users experience enhanced productivity and efficiency in their creative processes.

Plan & Schedule Content

In addition to creating social media content using Canva’s extensive range of templates and customisable canvas sizes,  marketers can further streamline their workflow by linking their school’s social media accounts directly to Canva and scheduling their content in advance. By connecting social accounts, marketers gain the ability to plan and prepare posts ahead of time, ensuring a consistent and organised presence across all platforms.

Canva For Education

Canva for education is tailored specifically for schools, colleges and universities. It is designed to provide educators and students with tools and resources to enhance learning, creativity and collaboration. Canva for education is Free for K-12 (primary and secondary) educational institutions.

Canva For Education also receives all of the features that a Pro plan receives, for free!

Key features include:

💡 Educational Templates: The platform includes a vast library of customisable templates tailored for educational purposes. These templates cover a wide range of projects including presentations, posters, infographics, worksheets, and more. Educators can easily create visually engaging learning materials.

💬 Collaboration Tools: Canva For Education supports collaborative workflows enabling teachers and students to work together on design projects in real time, fostering teamwork and enhancing peer-to-peer learning.

🔒 Safety and Privacy: Canva for Education strongly emphasises privacy and security, ensuring that student data is protected and complies with educational privacy regulations.

🧑‍🏫 Classroom Integration: Canva integrates with popular learning management systems (LMS) such as Google Classroom, allowing teachers to seamlessly include design assignments and projects into their curriculum.

🍎 Teacher Resources: Educators can access educational resources and lesson plans curated by Canva, helping them incorporate visual design into their teaching methods effectively.

🌟 Student Engagement: By using Canva for Education, teachers can enhance student engagement through visually appealing presentations, interactive materials, and multimedia projects.

Mastering Canva can significantly elevate your school’s marketing efforts by leveraging creative design tools that live into your school’s values and purpose. Canva’s intuitive platform, equipped with a vast array of customisable templates and user-friendly features, allows even those with minimal design experience to create compelling social media posts, presentations, posters and more.

Whether opting for the free version or unlocking advanced capabilities with Canva Pro or Canva Teams, the platform offers scalable solutions tailored to your school's needs. Adding Canva to your school marketing toolkit not only simplifies design processes but also enables marketers to create impactful visual content that resonates with your school audience. Ultimately elevating brand presence and communication strategies in the digital landscape.