Headteacher earns $1m a month on Twitter! Learn How!

Did you fall for our clickbait?!! (sorry about that)

Regarded by many as annoying and unwanted, clickbait is the term used for articles / news that lure people in with enticing titles, but generally result in very little good content.

Most of us will know about clickbait, and yet we still click on these articles! What is it that lures us in and how can we then apply that to #SchoolMarketing?

7 elements of a clickbait title

Clickbait is grounded in understanding the human psyche. They play with our natural curiosity and become irresistible. After analysing lots of titles, one researcher believes there are 7 elements that make up clickbait titles:

  1. list: commonly seen on platforms such as BuzzFeed, for example: 20 restaurants that are straight-up living in the future. Lists are attention grabbing and effective lures that evoke our natural curiosity.  
  2. personal stories: using "you" or "I" in the title makes a title relatable and plays with our empathetic sides. Similarly, a story that features a person is relatable. This is why you shouldn't outrun a bear or This CEO's trick to managing hundreds of emails a day is absolutely brilliant are two great examples.
  3. animal: the internet and animals seem to go hand-in-hand. How many can say they don't know about the sneezing panda, or haven't watched funny cat / dog videos for an alarmingly long time? Break through the cute-factor with titles like: 20+ times Shibas proved they’re the most Much Wow dogs ever!
  4. recent media attention / news story: it seems obvious to say, but using trending news stories is a sure way to gain more clicks. We saw a lot of this on Facebook during the US elections. Popular news outlets even began using clickbait titles to push their content further, like Newsweek's article: Good news Donald Trump, you don't have to be very smart to be a good leader.
  5. pop-culture / food-culture reference: food and pop culture are seemingly irresistible topics. Quizzes like: Make yourself a cupcake and we'll guess your favourite cereal just seem to grab our attention. BuzzFeed's Tasty is also a great example of how to do it well, pushing content across Facebook and similar channels.
  6. unknown / new concepts: dangling an element of mystery as bait, or suggesting a new idea, makes it very difficult to resist clicking on a title. Does something like: Man tries to hug a wild lion, you won’t believe what happens next make you want to click it? 
  7. shock or excitement: suggesting something shocking and exciting is another powerful method to convince readers to click. 

Of the top performing clickbait articles:

  • 17% were listicles
  • 29% of the most shared titles mentioned “you”, “I” or hinted at a personal story
  • Only 8% mentioned an animal
  • 63% made a pop-culture reference or mentioned food
  • 63% also mentioned recent events in the news and media
  • 67% contained an unknown or new concept
  • 79% of the articles contained an element of shock

The X-Factor of titles

Did you know: combining these elements into titles can make articles even more appealing? It is just a matter of finding X.

According to the same research, titles with 3 or 4 elements within them have the greatest level of engagement!.

How to use in #SchoolMarketing

While clickbait is not the best received marketing tactic right now, we would still argue that there is value in taking the principles of clickbait titles and applying them to your school's marketing. It would be interesting to see what comes out of it. 

Here are a few example titles we had fun coming up with. Remember, 3 or 4 elements in a title seem to have the greatest impact.

  • 7 pizza recipes from the brilliant minds of children to give you goosebumps  (e.g. home economics)
  • This is how one pupil broke the school record. You won't believe how! (e.g. sports)
  • 10 trips all the kids are talking about. #4 will shock you! (e.g. school trips)
  • This is why our school is winning all the awards. Our parents can't believe it, can you? 
  • Tell us your favourite ice cream and we'll tell you what Old Schoolian you are (e.g. Alumni) 

By keeping the content light you can create eye catching titles that people will want to click. Thank you clickbait!

What do you think about this? Could clickbait hold some truth to great titles or is it all too much? We'd love to hear your thoughts. Please do comment below...you won't believe what will happen!

Why you MUST be LIVE streaming at your school

Live streaming has been around for a long long time. In fact, Periscope was first launched in March 2015

Towards the end of 2017, people were beginning to really take notice of live streaming. Top social media companies were investing time in development and advertising to see it become more culturally used.

Today, different social media platforms like...

  • Twitter (Periscope)
  • Facebook
  • YouTube
  • Musical.ly
  • Tumblr
  • Twitch

...all have live streaming functions. This is a real indication for a public desire to broadcast to the world!

We have noticed schools slowly taking up live streaming, but the time to understand and utilise it is now! Trends in tech and digital marketing are so fluid - it is important to not fall behind.

Did you know?

Why schools should be live streaming

Live streaming is a really intimate method of delivering engaging content to your school community. For a parent, it can prove a really effective way to feel close to the action and offer an emotional understanding of what their child does at your school. 

It’s the truest form of authenticity on social media. You show what is REALLY happening at your school. Right now. In real-time! 

Where can I live stream?

There are a growing number of streaming services but the important ones for your school to take note of are:

  • Twitter: Periscope is Twitter's platform for broadcasting a live stream. We love Periscope, as it offers an instant method to share top #SchoolStories with your community. Gain more engagement by promoting your broadcast before it goes live. Follow Periscope's latest news, tips and features blog, to stay ahead with the platform.
  • Facebook: with Facebook LIVE you have all the power of live streaming with the sheer reach offered by social media leader, Facebook. Feel inspired by these past Live videos, and see how people have been connecting with their followers.
  • Instagram: users now have the ability to add live streams to give their Instagram Stories extra clout. This has proven an incredibly popular feature for Instagram. Live streams will disappear after the broadcast ends (but you can save and upload as a story).

The three above are the most notable for your school, as each can be implemented into your marketing strategy effectively. Below are a few more worth noting (but less inclined towards school marketing efforts).

  • YouTube: the video-centric platform has taken to live video streams as naturally as a fish does to water (which you can watch live on YouTube - above!) There are some current stipulations to being able to broadcast on YouTube Live (such as 10,000+ subscribers), making this a harder channel for schools to obtain. Check the YouTube Live channel for a real smorgasbord of live streams.
  • Twitch: the world’s leading social video platform for video game culture. Twitch is incredibly popular with the gaming community and younger people, with new consoles having their own Twitch services so anyone can broadcast their gaming to the world. Not a huge platform for schools to use, but a big one to know about!
  • Snapchat: the popular ephemeral messaging app is getting a live video update, but it will not allow users to broadcast in the same way.

The platform will differ according to your school marketing needs, the #ContentStrategy in place and the audience you wish to reach.

Live streaming ideas to try

Not sure how to get started with live streaming? Here are a few great ideas to get you thinking about what broadcasting can offer:

[1] Virtual tours of the school

If you’re an international school, or have international students, this is a no-brainer. 

When people are restricted by location, live streaming gives them access to see the school and have that one-to-one attention to get what they need from you.

The school can also schedule virtual open days to a wider, larger audience.

[2] Assemblies

Head’s assemblies happen. There’s no need to think of content, or stories, or anything. You just hold your smartphone and stream the assemblies. Simple.

It’s a great way for parents to check in and connect, offering them a unique insight into your school's culture.

[3] Lessons / tutorials

Schools have so much knowledge to share. Why not share this online? People (outside of the school’s community) can watch the streaming and share.

This can help you be seen as an educational resource and help increase the awareness of your school’s brand.

Perhaps you could do a weekly ‘lesson’. Each week a different department teaches something interesting. 

There’s also the altruistic view of helping the world gain access to education.

[4] Sports day

Don't let parents miss out on seeing their child win the 100m or break the school's javelin record! 

Plan in advance and broadcast each event. Share event times to parents ahead of the day, so they can tune into the ones their child is taking part in. 

[5] Science experiments

Science experiments happen all the time. These are the types of streams that do not require thought or ideas, they just happen. All you need is a smartphone or tablet and you’re ready to stream. 

This is a quick win. Just get on and stream! 

[6] Concerts & performances

Sometimes parents and family members can’t make it to performances but wish they could. Live streaming gives them the ability to watch live from anywhere in the world. 

Just be clear about how they can view and ensure that the set up works (i.e. is the recording device stable? Does it have enough battery or is plugged into a power source?)

A few tips

We have written an article for using Facebook Live, which is filled with some handy tips that can be implemented across other channels easily. Be sure to give it a read!

Live streaming is in the moment. If you want to tune in, you have to do it NOW. Fear of missing out will increase your social engagement. 

 

Has your school tried live streaming yet? How will you use it? Let us know ✍️

Anatomy of a perfect SERP

As a digital marketer, you are likely to have come across the term SEO (Search Engine Optimisation). In short, it is the way you set up and optimise a website so it features higher on a search results (e.g. Google).

There are lots of ways you can improve your SEO - too many to add into a single article! This week, we will focus on something called SERP - what it is and how you can perfect it for your school website.

Search Engine Results Page (SERP)

Whenever you search for something on Google, you may have noticed different types of results coming back? These can be:

  • standard results (e.g. a list of sites that best match your search term)
  • an Answer Box (also known as a Featured Snippet) at the top of the results page, followed by the standard results
  • a PPC advert at the top of the page (or several) related to your search term
  • a Knowledge Panel / Graph to the right-hand side of your results
  • ALL OF THE ABOVE!

It is possible to influence all of these possible results using best practice techniques around SEO.

  Things to note :  Answer Box  at top of results,  Knowledge Box  on the right-hand side,  Twitter Results  towards the bottom

Things to note: Answer Box at top of results, Knowledge Box on the right-hand side, Twitter Results towards the bottom

How SERP's are influenced

Search Engines are incredibly complex tools that use algorithms to determine the results you see. All algorithms look to return the results the user would most want to see, and utilises data to personalise it as best as it can.

The more accurate and personalised the results page can be, the better a job the search engine is doing. There are a few factors that influence the results you will see:

  • Keywords: the words on your site's pages will have a large effect on what a search engine will turn up. You want them to align well with what people will search for when looking for your school.

For example, if you are a preparatory school in Bath these are likely terms people will search if looking for a prep school in your area. If these keywords did not feature anywhere on the site you are reducing how high you are likely to be rated on a search.

  • Domain authority: A higher "domain authority" will rate higher because a search engine knows that these are more trusted sites.

A good domain authority in essence will be a site that sees a high level of external links (from other trusted sites / platforms) to and from the site. Wikipedia and social media are effective ways to help increase external links to your site.

  • Your location: Search Engines will use location services to determine where in the world you physically are and deliver results that relate. If you search for just "prep schools" the results that come back will likely be prep schools close by.
  • Browsing history: Your browsing history will also impact SERP, and it is often one of the ways that subtle differences begin to come through even when two people search the same term from the same location.

Notable SERP sections

Modern SEO has one important rule: write for the user first and the search engines second. The better the quality of the content, and the more value it gives to the user, the more they will see, use and engage with it. 

Applying best SEO practice to your school website and its content will certainly help improve SERP.

Additionally, here are four SERP features you should know about and take advantage of (note: these all relate primarily to Google as it is the world's largest and most influential search engine).

KNOWLEDGE PANEL / GRAPH

BSN-Knowledge-Panel.png

The Knowledge Panel / Graph is Google's way to provide as much detail as possible without a user needing to go to a website. Through best SEO practice, your site's Knowledge Panel should populate organically.

Looking at the above Knowledge Panel for The British School in the Netherlands, you can see information being fed in from:

  • Google My Business
  • Wikipedia
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

All of this takes time! Don't expect a Facebook account you set up for your school last week to feature just yet. Google won't be rating this channel as a good source just yet. Further down the line however, and with good school website referrals from and to this Facebook channel, then you are more likely to see it feature.

If anything in the Knowledge Panel does not look right, or information is wrong, you can report back to Google to adjust.

FEATURED SNIPPET

WHS-Featured-Snippet.png

Featured Snippets feature at the top of a SERP, and will feed back information directly related to the search term. This can be invaluable for schools that have taken the time to ensure their sitemap and SEO is of a top quality. 

In the example above you can see that a search result for "Wimbledon High School term dates" has returned exactly the information requested.

SITELINKS

Headington-Site-Links.png

As with Featured Snippets, a school website that has quality SEO and site map will likely show Sitelinks in a SERP. These are hyperlinks to a site's subpages;.

Typically, these are based on popularity - term dates may be a highly visited webpage on your site, so this has more likelihood of showing in Sitelinks - but can also change depending on your search term. The above Headington School SERP shows an organic set of Sitelinks.

LIVE TWITTER

JESSDubai-Live-Twitter.png

The final SERP section that is worth noting (and of course can be relatively controlled by the school) is Live Twitter. This SERP feature will pull through real Tweets from the account Google can see is directly linked to your website. Take a look at the JESS Dubai example to see.

This is not limited to Twitter! It is also possible for a SERP to pull through video content from YouTube - which can be seen in The British School in the Netherlands example further up. Understanding your social media presence and how it ties into your website will help dictate this more effectively.

We can help 💪

Not sure what a snippet is still, or how you can feature videos on a SERP? We can help!

We are experts in SEO and the impact it can have on your website. If you would like to discuss what advice and services we offer, please do contact us.

Have you tried Googling your school website recently? What does an "organic" SERP show (try using incognito mode on your browser to make results more organic)? Does this article make you rethink how your website really rates on Google and search engines? We'd love to know - please comment below. 

GDPR: 7 priorities to make your #SchoolWebsite compliant

**GDPR UPDATE (24th May 2018): 

We are sure you will be glad to know, that after May 25th, the high influx of GDPR emails will slow right down!  It is an important step in data security and data transparency, and one that no school should overlook in the slightest.

At @intSchools, we take GDPR very seriously, and believe this is a great step forward to protect our privacy and digital footprint. In that same vein of transparency, we wanted you - our community - to understand the steps we take to ensure that your data is safe and the bespoke #SchoolWebsites we build meet GDPR standards.

We have added to the bottom of this blog key steps and examples of what we have done.

Isn’t having customers’ trust a cornerstone to good business? Isn’t that intangible relationship with customers: loyalty, trust, repeat customers, something most companies want?
— Elizabeth Denham: Information Commissioner, ICO

The General Data Protection Regulation (GDPR) is closing in! If you have not begun to understand and tackle these new regulations, time is of the essence.

For those who are unaware, the GDPR is a set of rules all European organisations must adhere to in order to keep consumer’s personal details safe while online.  

Companies and websites will need to ensure that their websites satisfy the GDPR outlines, before May 25th, 2018. This includes any organisation based outside the EU but have customers from within it (e.g. Facebook). 

Read the ICO 12 step guide for preparing for the GDPR.

To help ensure that your #SchoolWebsite meets these regulations, we have created a checklist of actions you will need to take.

[1] Do you know what data is being captured and held?

Is your website using cookies? Are you using Google Analytics or a Facebook pixel? You will need to know the data that you a capturing - regardless if is collected by yourself or by a third-party - and have these methods clearly defined.

This can be easily solved by having a privacy policy page, where this information is written. The privacy policy should state:

  • what data is captured
  • when it was captured
  • what the data is used for
  • details of any third-party tool used for data capture
  • the process for a user to request their data to be permanently deleted

[2] Do you know when and where data is being captured?

These details must be divulged to anyone agreeing to your site capturing their data.

Without understanding this, you will not be able to ensure the security of your data. Use your privacy policy to make this clear to site visitors. 

[3] Do you know how long data will be stored for?

Another factor that must be declared (ideally in your privacy policy) in order to meet GDPR stipulations. 

[4] How is the data being used and is it secure?

Understanding your data security is essential if you are to meet GDPR guidelines. You will need to fully understand how the data is being used, where it is stored and how secure the data is. 

For example - data captured with an analytics tool:

  • is data stored on a third-party platform?
  • is this platform secure (and 100% compliant with GDPR)? 
  • is the data encrypted to GDPR standards?

Another consideration is the security of your own website anywhere data is involved. An SSL certification is the minimum website requirement needed to protect stored data.

[5] Have you got full consent to capture and store data?

The above 4 checklist items are all key pieces of information that your site visitors need to be able to find out (this is where the privacy policy comes into action).

The next step is to ensure that permission to capture data is explicitly granted.

Site visitors will need to 'opt-in' to grant this permission. This means that any forms granting consent must be unchecked by default so that the visitor can actively check and confirm. 

There are two key areas where this should be addressed:

  • does your site use Cookies?

If so, you must request that visitors agree to this (most commonly seen on the home page in a pop-up window)

  • does your site use forms for contact and enquiries / subscriptions / applications?

If so, you must request that the data captured from these forms is given with consent. An 'opt-in' option must exist on the form that is mandatory (i.e. the form cannot submit without that option being checked).

[6] Is your "data officer" contactable?

As part of the GDPR people have the right to freely request access to their data. To enable this, you will need to have a plan in place for how a person requests this information.

Having someone acting as your school's "data officer" is a proactive step. Within your privacy policy, make it clear how someone can contact your data officer and ask for their data.

[7] Is the "Right to be Forgotten" process clear?

Likewise, people have the right to 'opt-out' and have all data pertaining to them removed permanently. 

The process for them to do this must be clear to them, and easily actionable from your end. 

What has @intSchools done to ensure our #SchoolWebsites are compliant?

[A] Update website privacy terms: every site must contain an easily accessible page detailing their privacy terms (example: https://www.badmintonschool.co.uk/terms).

This will include important details about the type(s) of data being captured, how it is stored, where it is stored and for how long it is stored. It must also give the user the ability to change their consent, or withdraw it completely (example: https://www.badmintonschool.co.uk/terms#cookies).

[B] Add advanced cookie consent popup to website: every site must clearly state that it is collecting cookie data - and every visitor must opt-in to allow this.

We have split cookies into 5 groups (Necessary, Preferences, Statistics, Marketing, Unclassified). To make this as transparent as possible we have added an advanced cookie consent popup to all of our websites (example: https://www.badmintonschool.co.uk/).

[C] Update forms: any and all forms (i.e. contact forms, enquiry forms and and 3rd party forms) on your website will require an opt-in field.

By default, this must be left unchecked so users have to actively choose to allow their data to be captured and used (example: https://www.badmintonschool.co.uk/contact).

[D] Update mailing list confirmation: like many schools, if you send out newsletters to parents you will need to attain their permission to do so.

For 3rd party platforms, such as MailChimp, where data is hosted outside your own website or CMS you will need to ensure that privacy terms are included on the subscription form as well as GDPR opt-in field (example: http://schoolbyt.es/subscribe-to-us)

[E] Migrate your website to SSL: website security is an essential step in the GDPR shake-up, and all sites are required to contain an SSL certificate as a minimum precaution.

This is so your site, and data, is adequately encrypted. A website running over HTTPS will have a padlock next to the URL in the browser, and sometimes say ’Secure'. See below:

Is your #SchoolWebsite compliant? 

First ask your current website developer, as they should already have this planned in and in action. If you get nowhere, and if you would like to find out more about how we can help ensure your #SchoolWebsite is compliant, please email: gdpr@interactiveschools.com.

A #DigitalAmbassador: Your school head and social media

The future depends on what we do in the present
— Mahatma Gandhi

Your school is a brand, with your Head / Principal acting as the brand's CEO. In modern marketing, regardless of the industry you are in, the consumer rules the roost. They want engagement from a brand; to be part of the buying process.

How you interact with them can have a considerable impact on how you are perceived in a socially connected world.

This means your social media game needs to be impactful. You no longer need to simply push your product at the consumer. Instead, you need to form a relationship with the consumer. You need to to entertain and inform them, and give them a reason to trust you and talk about you (word of mouth is your strongest marketing tool).

Using social media as a school can make this challenging; delivering a sense of personality as a bricks and mortar establishment is more difficult to achieve. What you want is human interaction to help with this. Where better to start, then, than with your school Head?

A socially connected brand leader

In a study, leadership skill sets were analysed to see if there was a direct correlation between CEO's who are active on social media, versus those who are not.

The findings showed that CEO candidates who are social are:

  • 89% better at empowering others
  • 52% stronger at compelling communication
  • 46% more influential
  • 36% better at cultivating networks
  • 19% more passionate for results
  • 16% better at making decisions

The first three points are important - it highlights the influence your CEO (Head) can have on social.

Interestingly, the number of CEO's taking to social media, from top organisations, has seen a substantial increase in recent years - rising from 36% in 2010 to an estimated 80% plus today.

Leaders that love people, that love interaction, make time.
— Justin Foster, Cofounder of root + river

Examples of Heads on social

Jane Lunnon - Head of Wimbledon High School - is a great example of how your school's Head can take to social media.

Jane uses Twitter to add commentary to both her school and schooling in general, as well as share lots of resources related to the education industry. In doing so, she is able to promote Wimbledon High School in an amiable way, with a human touch (something that Wimbledon high School's main Twitter account would not be able to do to the same level).

Choosing your platform

Having a voice on social media is super - making the most out of the different channels you have available then is a top idea.

What?

Consider what kind of Head you have, how they best communicate and the formats that will best serve them. As well as this, are they using social media as a voice within the education sector or as that personable element to your school brand?

The school commentator: If your Head wants to have a presence on social to help promote the school, Twitter is hands down the best channel for this. With Twitter, it is easy to engage with the main school Twitter account - to share (or Retweet) all the cool things that happen in your school and to add a few lines of commentary to stamp personality onto the content.

Your community will look to the Head as a reliable figurehead for the school brand and engage more emotionally with the content because it comes from a person - not a brand.

Take Elon Musk, his Twitter account is a clever blend of business and promotion, resource sharing, and personal Tweets that humanise his activity within the technology and science world. 

A voice in education: Many Heads are influencers in the many topics that surround education. This can open more options on social for your Head to host their content.

In a similar fashion, Mark Steed - Director of JESS Dubai - uses social media to not only promote and lead conversation around his school, but also as a platform to be a voice in "issues that impact on education". 

Mark makes use of two Twitter feeds (one as Director of JESS Dubai and one under his pseudonym independenthead). As well as this, Mark runs a blog to help archive and share his contribution to the issues that impact the independent school sector.

How?

VIDEO: If your Head is comfortable and affable in-front of the camera, using YouTube could be a brilliant idea. This is exactly what Kieran Earley - CEO and Principal of The British School in the Netherlands - does, with a series of video blogs based around #EdTech.

AUDIO: Or how about just audio? Podcasts can be an incredibly beneficial undertaking for your Head.

Audio is really accessible for your community, especially those who operate on limited time. The ability to listen to a Podcast on the go - through a mobile device or in their car for example - makes it as easy to access as any other social media channel.

  SOURCE: https://www.salesforce.com/blog/2017/04/20-stats-about-the-2017-podcast-consumer.html

SOURCE: https://www.salesforce.com/blog/2017/04/20-stats-about-the-2017-podcast-consumer.html

  • podcast listening is on the rise for both genders (56% male / 44% female)
  • consumers aged 18-34 are most likely to be monthly podcast listeners.
  • monthly podcast listeners are typically affluent: 16% have an annual household income of $150K or more
  • people who are weekly podcast listeners spend a mean time of 5 hours and 7 minutes per week listening to podcasts (that is a lot of opportunity for a Head to engage with their community!)
  • in 2017, just 31% of monthly podcast listeners use a computer to listen to a podcast; 69% use a smartphone, tablet, or other portable device

There is absolutely a gap in the market for more audio-centred content! Could your Head fill this space?

WRITTEN: However, if they are more effective using written words then they should most definitely be using a blogging channel of some sort. Setting up a blog on Blogger or Wordpress is quick, and simple to manage.

Your Head should focus on their strengths - as this will make the process more enjoyable, and the content more impactful.

Sally-Anne Huang - Headmistress of James Allen's Girls' School - has a brilliant example of this. Using Tumblr, Sally-Anne has created a blog that really plays to her strengths as not only a Headmistress of an independent school, but an educator and mother living in South London. Her experiences and personality is very clear throughout her blog. 

Where?

Whichever channel best suits your Head, there should also be a method to help disseminate their content.

Social: Twitter, Facebook and LinkedIn are social networks - they are able to host all types of media from across the web. Sharing a blog post or YouTube vlog is as simple as pasting in a URL. Each network will have their own type of audience:

  • Twitter: good for reaching your community of parents and peers, engaging with your school and becoming part of the conversation
  • LinkedIn: perfect for connecting with peers and the professional community. You can publish articles and engage with content other LinkedIn users have used. Use this channel for networking
  • Facebook: good for reach. More personal channel than the other two but with the largest community - now over 2 BILLION users!

The reach on these channels will be higher - people are far more likely to search for your Head on Twitter or LinkedIn - they are less likely to search for them on YouTube or try Googling their blog.

Website: we often see the Head's Welcome page as one of the most-viewed pages on the websites we design. Prospectives visiting your website want to find that emotional link, to help better visualise their child at your school. Your Head is often the first port of call for this.

It is easy to embed your Head's Twitter feed onto your website - turning the Head's Welcome into an interactive, visual and impactful page.

Newsletter / Parent Comms: most schools will send out an e-newsletter to parents every week. This is another perfect method for your Head to reach your community. A simple link to their blog or Twitter profile, or an embedded vlog hosted on YouTube, can be really positive.

We find this can have a profound effect on parents, and make them feel more intimately involved with the school their children attend.

 

Leading your school's presence on social media may be a new concept to many Heads out there, but it is something that merits strong consideration. It presents a great opportunity for them to not only help the school but to become an influencer in the education industry. 

We see more and more Heads coming to platforms such as Twitter or LinkedIn, becoming more involved with the conversations that concern them and connecting with more peers.

Does your Head use social media for any of the above reasons? What are your thoughts on the subject? We would love to hear - please comment below.