How to: Create and edit a school video on your smartphone

Creating videos for your school marketing does not need to be complicated or expensive. No need to hire Spielberg or rent out a £100,000 camera to capture your #SchoolStories.

Instead, make use of the tools that are readily available - you likely have a decent camera and full editing suite sitting in your pocket or handbag right now.

Being mobile

A large part of what we deliver to schools is this idea of capturing #SchoolStories as they happen. How? By using mobile devices (i.e. smart phones and tablets).

It gives the user the easiest method of recording a quick video - or montage of pictures, or audio bite or whatever it may be - without having to lug around additional equipment. It allows for spontaneity and mobility. 

Recording a video

Every modern smart phone will have a native camera app that allows for video recording. There are, of course, hundreds of other apps that can be downloaded / purchased, but try using the native one first to get a feel for it.

The goal to begin with is to understand basic principles of good film making:

  • Lighting - knowing what is good and bad lighting can have a huge impact. Try to shoot your video in brightly lit areas. This will help avoid unnecessary shadows and grainy areas in your video. On the flip side, you should be careful not to point the camera directly at bright light sources, as it will cause overexposed footage and lens flaring.

  • Keep it steady - if you don’t want your video footage to come out distorted or blurred, try to keep your phone steady while recording. Use both hands to hold your smartphone as close as possible to your body as you record the video. Alternatively, invest in additional gear such as stabilisers and tripods.

  • Audio - a good video with poor audio quality is not good (unless you plan to add an overlaying track during editing). To help mitigate poor audio be mindful of background noise and wind conditions (if outside). 

  • Stay close to the subject - staying physically closer to your subject ensures better image quality, less digital noise and better focus in your videos.

  • Shoot horizontally - do not shoot vertical video! A common mistake when recording video on smart phones is the phone vertically (up and down rather than sideways). Hold your phone horizontally so that videos played back on other screens will look fine.

Editing a video

Now you have shot something, you can make use of a plethora of mobile apps to edit it. There are a lot to pick from so here are 4 top apps:

  • iMovie (iOS) - this is the gold standard, go-to video app for Apple users. It is a versatile and powerful application (plus it comes in a desktop version for added options). Add visual effects, on-screen text, and include music.
  • Splice (iOS) - this editor (owned by GoPro) offers separate tracks for video and audio to help create more complex videos. Add on-screen text, voice narration, and animations.
  • Magisto (iOS / Android) - uses artificial intelligence to automatically create an edited video for you. It also adds visual themes and music.
  • Adobe Premiere Clip (iOS / Android) - allows you to create simple social media-bound movies. Requires Adobe ID to be used, but links nicely to other Adobe products.

There is no one guide for these - everything will require a little practice and patience at first. Alternatively, try asking pupils to have a go at editing your video (and be amazed at how quickly they pick it up!)

The sun shines on the Class of 2016 as they celebrate their last official day of school! #goodluckgirls #wewillmissyou

A post shared by North London Collegiate School (@nlcs1850) on

Video options

Feeling a little more brave? How about trying a few different video styles to add spice to the content you are creating? Here are a few of our favourite:

  • Slow motion - record in slow motion! Great for capturing beauty that is hard to spot with the naked eye.
  • Time lapse - the opposite of slow motion, play videos at a much faster rate. Perfect for capturing the turning of time - perhaps the sun's path across the sky or a full day at school in a few minutes. Give it a go.
  • Hyper lapse - similar to time lapse with the exception of allowing the camera itself to move (time lapse the camera is generally static; hyper lapse the camera moves).
  • Boomerang - takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Great fun.

Sharing your video

We often get asked about the implications of low-quality video content - so, knowing the right place to share your video is important as part of your marketing.

In general, if the video has been shot on a smart phone the quality is unlikely to be spectacular. But this does not mean it should not be shared!

The point is, your school community (i.e. your parents, teachers, prospectives and pupils) will be invested in this content because it is part of your school culture. Share these #SchoolStories on platforms such as Twitter, Facebook and Instagram. We promise the content itself will outweigh concerns over video quality.

For the more "professional" standard videos, use channels like YouTube or Vimeo. You can then share these clips as URL's on Twitter and Facebook. 👍

 

We hope you have enjoyed this quick guide to recording, editing and sharing your #SchoolStories in video format. We'd love to hear about what you think about this topic - please comment below. 

    How to: Use IFTTT to automate your school marketing

    Using-IFTTT-V1-1200.jpg

    Do you feel that there are too many accounts for us to manage online? That with social media in particular, the expectation to have a presence on everything is too time consuming and exhausting?

    Looking at social media, the average adult has 7 personal accounts, while the average teen user has even more! On top of that, most of us have accounts for work, email, shopping, messaging, keeping up with the news and much more.

    Since the services we use are generally run by different companies, there often isn't a natural way to link them together. As a result, it is necessary to treat your experiences with different services as entirely separate entities. Wouldn’t be nice then, if there was a way to better coordinate at least some of your personal or professional online life?

    Look no further than IFTTT (“IF This Then That”).

    IFTTT (www.ifttt.com) is an automation web app that lets you link up different things you’re doing on the internet. Over 400 services currently work with IFTTT, including Facebook; Twitter; YouTube; Google Drive and Instagram. As well as the big companies, there are also loads of services that cater towards particular niches, like internet-enabled lighting, cars and blinds.

    How does it work?

    Fortunately, it’s pretty simple.

    With just a handful of clicks, you can tell IFTTT that if one thing happens on Service A, then it should make something else happen on Service B.

    For example, if you add a new profile picture on to Facebook, then your Twitter profile picture should change to the same photo. Or if it’s going to rain today, a notification should automatically appear on your phone at 7.30am, telling you to take your umbrella with you.

    How to use it

    To give IFTTT a go, you’ll need to make an account. Then, you can either browse other people’s creations or even make your own by:

    • going to My Applets
    • choosing New Applet
    • picking a this and a that

    You’ll notice that rather a lot of applets have been made so far. Many are particularly well-suited to marketers and teachers.

    Here are four of our favourite IFTTT applets to get you started:

    [1] Hear about top content relevant to you from social media

    Whether you’re involved in marketing, teaching or something else entirely, it makes sense to keep up to date with ideas and suggestions from others in the sector. You may already have some preferred channels that you like to check for inspiration, but if not, it’s worth having a look at what’s out there by searching for something like “Twitter accounts to follow for education technology” or “best subreddits for digital marketing”.

    To simplify this process into an automated service, let IFTTT bring the updates to you in the form of a regular email or a designated Google sheet.

    [2] Share your social media posts across different platforms

    Keeping track of what you’ve posted where can be a bit of a hassle - given that in a lot of cases the services you use are run by different companies and don’t link together very well.

    IFTTT allows you to synchronise your posts across different platforms, while keeping records of what you’ve posted for future reference.

    This area is probably the main draw of IFTTT, and arguably what it was built for in the first place. If both services you’re interested in are on IFTTT then you shouldn’t have any trouble finding an applet that does what you want. We’ve selected some of our favourites:

    [3] Share interesting content from others to your social media channels

    It isn’t always easy to come up with content to populate your social media channels, especially if you’re just starting out or there’s relatively little going on. To keep your followers interested and engaged, it can be a smart idea to share interesting content by others.

    There’s a good chance you already do something like this, but IFTTT can make it a lot easier! Take the leap with IFTTT and save so much time not having to scroll through feeds, looking for something great to share.

    Here's a few ready-made applets for specific areas, and applets that you can further personalise to best suit you:

    • Share NASA’s image of the day to Facebook and Twitter

    • Tweet Wikipedia’s word of the day every day - the default language is English, but others are available. If you would like to choose another, all you need to do is find the right two-letter “ISO 639-1” code (“en” for English, “fr” for French, “es” for Spanish, “de” for German etc.) and add it to the app in the labelled box. This could be a really nice idea for MFL departments.

    • Send tweets from a particular search to your Buffer queue - this one is really easy to adapt. We suggest you pick a Twitter account you trust and choose your search terms carefully (so you can capture the tweets that are most relevant to you). For example, try “@MathsIdeas what OR how” to get tweets from the Twitter account called Maths Puzzles (@MathsIdeas) which are phrased as questions, or “#DigitalMarketing min_faves:60” to only tweet those posts that have been significant interest to other users (i.e. liked a minimum of 60 times).

    [4] Note things down as you go along

    You don’t always have pen and paper to hand, and your collection of notes stored on your phone are becoming a mess. It happens to the best of us! But sometimes, having a designated system for keeping track of all your notes relating to a particular topic can be really useful.

    • Create a bibliography of articles archived from pocket in Evernote - when you’re doing research for a project or campaign, it can be hard to keep track of the extensive trail of websites you visit along the way. One way to tackle this issue is to use Pocket, a service that allows you to easily save pages for later, alongside Evernote to make a bibliography. IFTTT will automate this for you; leaving you free to browse to your heart's content while simultaneously creating a list of what you're looking at.

    The Future?

    The possibilities are simply endless.

    With smart glasses, you will be able to set up IFTTT to actively translate text as you are reading it! With Internet-enabled lights, you'll have lights react to you coming / leaving home, or going to bed. In fact, this last idea is already possible via IFTTT today, if you happen to have a set of Philips Hue lights. You can even get your lighting to do something exciting when the International Space Station flies overhead - (SCHOOL SCIENCE DEPARTMENTS - TAKE NOTE!)

    If you think of an applet that you would find useful, the likelihood is it has already been created (or at least something very similar you can adapt). If not, it's time to flex a few creative muscles and give it a go. 

    Tell us in the comments below how IFTTT could save you time. If you’ve had a go at making any applets, we’d love to hear about it.

    #BackToSchool Marketing Checklist

    The GOAL of social media is to turn customers into a volunteer marketing army.
    — Jay Baer

    Ah, September! For most schools it can only mean one thing: the start of a NEW TERM!

    Amid all the rushing; preparation; panic; confusion; and knee-jerking excitement / fear, it's important to find time where you can.

    To help out, we've put together a handy #BackToSchool Marketing Checklist. #HappyDays.

    What does social media do for me?

    One of the most exciting aspects of having a good social media presence is the three-way relationship that you can build between pupils, parents and your school. Why is this important?

    Studies have shown involved parents will have a greater impact on their children's education. If you have a platform where parents can see their children's progression through your school, it can lead to driving parental involvement up.

    Getting started

    Most schools nowadays will have a presence on social somewhere. For most, it will be a Facebook Business Page. For others, this could include channels such as Twitter, LinkedIn, Instagram and YouTube.

    Whether it is one channel or 10, there needs to be a sense of clarity between your social media and your school's vision.

    Here are three basic principles to follow:

    1. Does your social media page reflect your school's theme? In other words, if you advertise your school as being traditional is this represented within your social media? Look at the headers, profile icons and the content you are posting.
    2. Do you have a brand message? Consider your website - what is the core message and does it translate across your social media?
    3. If you have multiple platforms are they consistent with one another? Is your naming strategy consistent throughout? Does each social media outlet have the same school crest as it's profile picture? Do the headers match or follow a theme of sorts? If the answer is no, then it would be highly worth making some small but effective changes.

    This video from Wimbledon High School is a fantastic example, driving home their core message and homepage strap line, "Imagine". 

    Now look at their social media sites for Facebook, Twitter and Flickr, alongside their website

    What social media platform?

    Understanding the various platforms out there, and what each can offer, is an essential step in developing your strategy. Below are some fantastic infographics to provide an oversight of each social channel and what they can offer in their unique ways. 🙌

    What trends should I be looking at?

    Social media is constantly evolving. What worked well last year may prove to be less impactful this year. Here are the trends you should be making a note of for this academic year:

    • LIVE video streaming
    • 360° videos
    • Virtual / Augmented reality
    • Wearable tech
    • Voice OS (Siri, Alexa, Cortana, Home)
    • ChatBots

    All of these are hitting the social waves hard at the moment.

    In education, LIVE streaming, video content and VR / AR are particularly prevalent. It has been exciting to watch the big companies duke it out for dominance in these markets (i.e. Facebook vs Twitter vs Google for LIVE streaming, or Google vs Facebook vs Microsoft vs Apple for VR / AR).

    For more information, take a look at our 2017 social / digital predictions for schools

    Social media and #SchoolStories

    The power of stories heralds back to the very first signs of man; beginning as drawings on cave walls.

    Storytelling itself has never changed throughout all of history, only the way stories are told. With social media, we now have a platform that has incredible potential to reach billions of people in a small amount of time. 

    The way we want to see social media leveraged by schools is as a platform to share amazing #SchoolStories.

    #SchoolStories are authentic moments captured by your school and shared to your community. Twitter has proven an incredible social network for this, but each different channel brings something new to the table.

    We are experts at creating a #SchoolStories content strategy for schools, and we'd love to do it for you too! Contact us to talk about our social and parent comms opportunities.

    The #BackToSchool Strategy

    Time to focus on the big part - the strategy. This will be the most important part to implement and maintain. It will undoubtedly change as the year goes on - to meet the demands of your school - so we have 5 Interactive Schools inspired actions to take and really kick off the new term:

    1. Does your marketing STAND OUT? What will make you different from your competitors? Social is BIG! You can't afford to be a needle in the haystack. To have impact, you need to have emotional impact on the end users: parents, pupils and prospectives. 

    2. Does your social naming match throughout? This is one of the ways we believe will make your social media STAND OUT. This becomes a direct representation of your brand on social media.

    3. Do you have a content strategy framework ready to use at your school? This should cover all the details such as:

    • what to post
    • when to post
    • who posts
    • where it is posted
    • ratio of school-related posts to non-school-related posts
    • who governs the profiles.

    If you don't have one then make sure you define one. This will essentially be a one-stop guide for you to refer to when considering the coming social media marketing plan.

    4. Is your process to communicate with parents streamlined? This isn't just about responding to queries raised by parents on social media. It is about how you get information to them. Take your school email newsletter. Does it take ages to put the newsletter together? Do you use analytics to determine the impact of your newsletter? Do parents even read the newsletter, or does it go straight through to spam? 

    5. Do you have an audit process in place to make sure content is only published once? Nothing looks more unprofessional than duplicated content. We often see schools link their different social platforms (such as Facebook and Twitter, or Facebook and Instagram). While this does save time it does take away social authority. People don't want to see the same stuff, they want to be engaged with lots of different media!

    Need more help? Attend our Marketing Strategy Days

    All this may seem simple to some and unreasonably complex to others - that is only natural. What we want you to take away from this is we are here to help! This is what we do as a company; our mission is to help schools STAND OUT online. 

    We would therefore love to invite you our #BackToSchool Marketing Strategy Days, running across the world throughout September and October. View our upcoming events and BOOK

    By the way...it is completely FREE!!!

     

    We hope that this guide has aided you in your #BackToSchool preperations. We'll be keeping our ear to the ground for all your #SchoolStories.

    We'd love to hear from you, please leave comments or thoughts about social media marketing and this article below.

    Digital Storyteller: Job specification

    You’ll remember we previously wrote a blog post about what a Digital Storyteller (DS) is and why your school should hire one. Many of you got in touch to ask what the person who could fulfil this role looks like; to understand what their skills, qualities and background might be.

    Well you asked, so we answered! Behold...the Digital Storyteller.

     

    JOB SPECIFICATION

    Digital Storyteller

     

    Department: Marketing and Communications

    Reporting to: Marketing Manager

    Level/Grade: Dependent on experience

    Type of Position: Online Marketing/Communications

    Hours per Week: Dependent on school

    Weekends/Evening: Dependent on school

    Salary: Dependent on experience

     

    Job Summary:

    Talented individual required to promote school brand and identity to our community of parents, pupils, prospectives and wider audiences. Should have exceptional understanding of social media, to build relationships and deliver the school's unique tone of voice across multiple channels. Ability to spot and produce quality content, to marry to relevant social media channels, is highly desirable.

    Top candidates will be influencers; bringing staff, pupils and current parents on-board to achieve marketing objectives. Workload will be high and varied, so you must be able to multitask across various projects.

    Role Responsibilities:

    • Ensure content shared on digital channels is optimised to achieve marketing objectives

    • Generate ideas for content and marketing campaigns

    • Write and produce quality content, taking into account conventions and limitations of social media platforms

    • Manage and respond to negative feedback on social media

    • Liaise with external individuals - in person and online (not students, parents or teachers)

    • Use content creation and editing software (such as iMovie and Adobe Photoshop/InDesign) to create quality content

    • Use school CMS to create pages and publish content

    • Liaise with Graphic Design department to produce marketing collateral

    • Collect and collate feedback into actionable points

    • Track analytics to measure effectiveness and efficiency of digital marketing campaigns

    Personal Specification

    Qualifications and Experience:

    • An understanding of conventions and purposes of specific marketing processes and methods

    • An understanding of the conventions and ‘best practice’ of specific social media platforms

    • Broad understanding of social and digital media

    • Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)

    • Intimate knowledge and understanding of SEO and Analytics 

    • Experience of using Content Management Systems (CMS)

    • Video production/editing

    • Desire to continually evolve personal understanding of marketing and social media trends

    • Ability to write basic HTML

    • Should have portfolio relevant activities

    Capabilities and Aptitudes:

    • Digital media / social media savvy

    • Social media user

    • Creative

    • Versatile, flexible and dynamic attitude

    • Someone who is able to remain abreast of key marketing and social media trends

    • Someone who loves telling stories in a multitude of ways (NOT just pen and paper)

    • Personable and outgoing

    • Strong interpersonal skills

    • Uses initiative, works autonomously

    • Can collaborate well with others

    • Influencer

    • Organised and able to juggle varied workload

     

    The kind of person you are looking to hire will depend more on you as a school and your expectations of the role than it will any other factor. There are questions to answer and variables to consider. By taking the time to answer these questions, you are half way to emplying your school’s ideal Digital Storyteller.  

    The role of the DS centres around the telling of your #SchoolStories, using a wide range of digital media and content that can be published across your school's social platforms. This content can be used to increase brand awareness of your school and aid in humanising your brand to prospective pupils and parents.

    The scope of hiring a DS for your school can only really be viewed as a grey process, rather than one that is black or white. There is no "one size fits all" job specification, but by carefully considering what it is you want from your DS you will soon be able to flesh out what qualities, attributes and experiences are important to you and to the person you wish to hire. 

    The good news is, it won’t take long to know if you have hired the right person for the job! At @intSchools, we know how rich the lives of your students and your school are; so it goes without saying that the person who is right for the job is the person who will share your amazing and inspiring #SchoolStories to the world.
     

    How to: Create a killer Facebook Page for your school

    You have likely heard this before, but Facebook is big...really BIG! In terms of users - now over 2 billion 😲 - Facebook has the largest population in the world.

    An incredible 1.32 billion users (65% of all users) log onto Facebook DAILY - uploading 300 million photos and sharing 4.75 billion pieces of content EVERY. SINGLE. DAY! (source) What does this mean for you and your school?

    Simple - you have an opportunity to reach a lot of people; more than the entire populations of 🇨🇳 + 🇺🇸 combined in fact! In order to do so though, you need to be ✨STAND OUT✨. You cannot afford to be a (microscopic) needle in a (continent sized) haystack.

    12 tips for creating a killer Facebook Page.

    [1]: Knowing the difference between a Page and a personal Profile

    We see schools make this mistake from time to time. A personal Profile represents a person, a Page represents a business or brand. A school should always have a Page, as it will offer more to both the school in functionality and the follower in information.

    [2]: Page Roles - get it right

    Another common issue we see schools come up against is publishing as the wrong person. The way Pages work on Facebook requires them to be administered by a user (Profile). This means you should be mindful when posting content to the Page - as you will have the ability to either post as the Page (i.e. the school) or the Profile (i.e. your personal account).

    Use this dropdown menu to select who you are 'posting as'.

    Use this dropdown menu to select who you are 'posting as'.

    [3] The importance of recognisable branding

    In terms of marketing, you should see your school as a brand. This helps to define what elements go into the branding on a Facebook Page. There are two areas to take note of:

    • Profile pic: this will be the first thing most people will see on your Page, or when searching for you on Facebook. It seems obvious to say but this should always be your school logo / crest - as it is the single most important visual representation of your establishment! To optimise this should be:
      • high-resolution (e.g. 400 x 400 pixels minimum),
      • square (Facebook will crop this to be square, best way to ensure it fits nicely)
      • saved as a PNG file (particularly if there is text)
    • Header pic: this is the large image that goes across the top of your Page. There is more freedom with what to select here, but the leading rule must be: is it engaging? For many of our creative clients we use this space as an opportunity to tie together the website experience and the social media experience - helping drive brand.

    Alternatively, how about uploading a video here instead of a picture? Make your Page really POP with something super-engaging like a cool school video. Check out King's Bruton for a great example of the video header in action.

    [4] Add a Call to Action button to your Page

    Make it easier for visitors to your Facebook Page to undertake an action. The options you can have for your Call to Action are quite expansive - there are even partner apps you can take advantage of! For schools, here are some of the more likely ones to use:

    • Get in Touch: prompt visitors to directly contact you or direct them to contact or enquiry forms on your website. Options include: 
      • Call Now (lets people call you from their phone)
      • Contact Us (links to form / URL on your website)
      • Send Message (send a Direct Message on Facebook)
      • Send Email (make it easy for people to email you)
    • Learn More: direct visitors to areas where they can see more information about your school. This includes:
      • Watch Video (link to a video. This can be on Facebook, your website or a channel such as YouTube)
      • Learn More (take people to where they can see more information about your school. This can either be the About section on Facebook or specific areas on your website)

    [5] Is your About information up-to-date?

    Visitors to your Page are likely interested in not just what you are posting, but who you are. Ensure that your About information is filled out and, more importantly, up-to-date. Areas we recommend having filled out are:

    • About: this should be a short blurb about the school
    • Contact details: be sure to include phone number, email address, Direct Message link (if desired) and link to website
    • Story: expand on the short blurb here - this can mirror the history or about your school section(s) from your website
    • Founded date
    • Opening hours: particularly if you are a Day school 
    • Address: this appears on your Home page (on Facebook) as an interactive map - so be sure your pin is accurate

    [6] What to post: Keep it authentic

    Regular visitors to your school Page will be looking for one thing - good content. Post regularly (we recommend two - three times a day) and make sure your content ✨sparkles✨

    The best thing we believe you can share with your community are authentic #SchoolStories. These should include lots of visual media, as it will be much more engaging. Photos and videos, uploaded directly to Facebook, will prove the most effective.

    You can also share links, perhaps to resources or sections of your website, as well content you have on other social media channels (e.g. YouTube videos, Flickr albums, SoundCloud tracks and Pinterest boards).

    [7] Pinning a top post to your Page

    Promote your best content or the information you most want visitors to your Page to see. This can be done with any post - just use the dropdown menu next to the post and select Pin to top of Page

    [8] Know your privacy settings

    There are a lot of options to explore regarding your Page's privacy settings. You will want most to be set to public, so people can easily find and engage with you. 

    The main one to consider here is whether or not allow people to send you a Direct Message via Facebook. To decide, you need to ask yourself whether you will be in a position to answer Messages promptly.

    Social media users now expect queries, sent via a social channel's messaging service, to be answered within 4 hours! Can your school / marketing deliver this? If yes, allow users to message you on Facebook. If not, perhaps use a Call to Action button to direct them to a contact form or email address.

    [9] Monitor and ENGAGE

    Social media is all about engagement! Be sure to monitor comments on your posts, and engage where required.

    Visitors who leave comments will value the personal touch. Visitors who can see you are engaging on Facebook are more likely to comment themselves, and more likely to spend longer on your Page.

    [10] Gaining insight with Insights

    Use Facebook Insights to help determine how effective your current content strategy on Facebook is. Useful information you can garner from Insights is:

    • What type of content (i.e. photos and videos uploaded directly to Facebook vs photos and videos shared from channels such as Flickr or YouTube) has the most engagement
    • What time of day posted content gets the most engagement on (i.e. morning, lunchtime, evenings?)
    • What day of the week is the most effective to post on? Utilise this for content you want to be engaged with the most

    Insights is a powerful tool, that is constantly updated to reflect how your Page is performing. It is worth looking into if you want to optimise the content you share with your community.

    [11] Customise your layout

    This is something we often see schools neglecting, as most users aren't aware you can change them! The areas of your Page that can be explored are listed as tabs down the side (see screenshot below).

    Through the Settings you are able to add / remove these, as well as change the order. Make sure you are only listing what you want visitors to see, as the Page defaults are not always relevant. The ones pictured above are a good suggested set up. 

    How to customise your Tabs:

    1. Go to Settings (for your Page)
    2. Go to Edit Page (from side-menu)
    3. Under Tabs, you can view which tabs are shown on your Page
    4. You can move the order they are seen in
    5. You can also remove ones you do not want by clicking Settings next to the tab you want to remove and changing it to OFF (note some cannot be removed, such as About and Posts)
    6. To add a tab to the menu, click Add a Tab and pick from the list.

    [12] Link a Group to your Page

    Following on from the last point, Facebook has now made it possible to add a Group to your Page. This is very handy if you wanted to run an Alumni Group as your school, and not as a person as has been previously required.

    Before you can link a Group to your Page, you will need to ensure that the Groups tab is added to your tabs menu (see [11] for instructions how to do this). Once it is added, simply go the the Groups area and click Create Group. 

    Follow the normal method for making a group, and that is it. This will now be linked to your Page and administered by the school itself. 

     

    We hope that you have enjoyed reading these 12 TOP TIPS for making your school Facebook Page that little bit more enticing to your community. We hope to see lots of amazing school Pages! As ever, please leave comments on this topic below.