Decoding Digital Advertising: Choosing the Ultimate Platform
In the dynamic landscape of digital marketing, choosing the right platform for your school’s advertising efforts can be a real conundrum. With a myriad of options available, each tailored to different audiences and objectives, the decision can feel overwhelming. But fear not! In this comprehensive guide, we’ll navigate through the intricacies of advertising on LinkedIn, Facebook, Instagram, and X and help you choose the right platform for your school’s needs.
IN THIS BLOG:
LinkedIn: Cultivating Professional Connections in the Academic Sphere
LinkedIn isn’t just for job seekers and professionals; it is also a powerful tool for schools seeking to connect with educators, administrators, and alumni. With its focus on professional networking and industry expertise, LinkedIn offers a prime platform for schools to showcase their academic achievements and alumni success stories. Whilst it may not be the platform that has the majority of your prospective audience, it is a great platform for targeting this more niche audience.
One of the best ways of promoting your school is via advertising your events on the platform. Here, we would recommend promoting Open Days both in-person and virtual.
LinkedIn might not be the top choice compared to other platforms, however, it might be a great option for international schools where a large portion of their prospective audience are families who have moved to the area for business and work opportunities, as this demographic is more likely to use LinkedIn.
X: Engaging in Real-Time Conversations and Trending Topics
X has often appeared in the news when it comes to advertising, with a lot of major names pulling out of the platform such as Disney, Sony, and Walmart. The main reason for these companies dropping out of their campaigns is the increased concerns with their Ads appearing next to inappropriate content.
With Elon Musk at the helm, there have been plenty of adjustments to the platform that allow inappropriate content to seep through. With the risk of ads appearing next to inappropriate content, we would strongly recommend schools stay away from advertising on this platform.
Facebook: Building Community Engagement and Parental Support
Facebook remains a cornerstone of digital marketing strategies, offering schools unparalleled opportunities to engage with parents, students, and the broader community. From sharing campus events and student accomplishments, to providing valuable resources and updates, Facebook allows schools to foster a sense of community and parental involvement.
Facebook allows schools to foster a sense of community and parental involvement. With a diverse range of ad formats and advanced targeting capaibilities, schools can tailor their messages to resonate with specific demographics, interests and behaviours, driving engagement and enhancing brand awareness.
Instagram: Showcasing Campus Life And Student Experiences
As the visual-centric platform of choice, Instagram provides schools with an ideal canvas for showcasing campus live, student experiences, and academic excellence. With its emphasis on captivating imagery and immersive storytelling, Instagram allows schools to connect with prospective students and younger audiences authentically.
Through sponsored posts and Stories ads, schools can showcase their unique campus culture, highlight student achievements, and provide glipses into the vibrant life of their community, fostering genuine connections and driving enrolment. Additionally, Instagram falls under Meta which allows you to simultaneously run ads on both Instagram and Facebook which makes it significantly easier to reach both audiences.
Boosting Posts
Most platforms also allow the option to boost an existing post to your feed. It is a great way of getting more traction for your content. Instagram offers a chance to even add a call-to-action as well as optimise for specific goals such as increasing likes, comments, shares and more. Despirte this, the biggest limitation is simplicity. It is unable to do the “heavy lifting” a traditional social ad can do.
Ads on social media are hard to get right first try, that’s why it’s always better to start small and expand as your knowledge grows. With Facebook’s huge audience, we recommend that being the platform to start with, and you can easily expand into Instagram through the Meta Business Suite.
At Interactive Schools, we specialise in orchestrating and nurturing ad campaigns that propel open days, elevate brand regognition, and empower schools to accomplish an array of objectives. If you are eager to explore the breadth of our services and undercover how we cna bolster your campaign, don’t hesitate to reach out to us at social@interactiveschools.com.