Why Your School NEEDS a Digital Storyteller
Many schools have been in touch with us about how to improve their marketing efforts in one simple step. The answer is simple: hire a Digital Storyteller. With digital storytelling still being a relatively new concept, you could be forgiven for being a little confused about what it is or how it could benefit your school and your pupils.
However, it has grown in significance as digital technologies have evolved at an incredible rate. Now, as social media impacts most facets of our lives, the ideals and desires of good digital storytelling are larger than ever. Hiring a Digital Storyteller (DS) is something to take under serious consideration.
What would a Digital Storyteller do at my school?
Ensure content shared on digital channels is optimised to achieve marketing objectives
Curate #SchoolStories and share to the relevant audiences
Generate ideas for content and marketing campaigns
Write and produce quality content, taking into account conventions and limitations of social media platforms
Manage and respond to negative feedback on social media
Liaise with external individuals - in person and online (not students, parents or teachers)
Use content creation and editing software (such as iMovie and Adobe Photoshop/InDesign) to create quality content
Use school CMS to create pages and publish content
Liaise with Graphic Design department to produce marketing collateral
Collect and collate feedback into actionable points
Track analytics to measure effectiveness and efficiency of digital marketing campaigns
What skills would this person require?
Digital media / social media savvy
Social media user
Creative
Versatile, flexible and dynamic attitude
Someone who is able to remain abreast of key marketing and social media trends
Someone who loves telling stories in a multitude of ways (NOT just pen and paper)
Personable and outgoing
Strong interpersonal skills
Uses initiative, works autonomously
Can collaborate well with others
Influencer
Organised and able to juggle varied workload
Has your school hired a Digital Storyteller? Wanting to own social media but need extra help? Get in touch with our social team (social@interactiveschools.com) now and our team of #DigitalJedi will show you the way!