How Should I Use Flickr For School Marketing Communications?

What Is Flickr?

Flickr is an online photo and video hosting platform where users can upload, share, and organise their images and videos. Flickr's Key features include organising photos..You are able to add captions to your content, add relevant tags, join groups based on shared interests, participate in discussions and comment on each other's photos.

How Can My School Use Flickr?

We recommend that the Marketing department manage your school’s Flickr account to post high-quality photos from a photographer or school camera. Flickr can be used as a visual showcase of events happening in your school. 

Examples of content your school could share:

Content Ideas	Album Organisation Ideas
Graduations	"Class of 2024 Graduation - July 2024"
Art Exhibitions	"Year/Grade 5 Art Exhibition - November 2024"
Concerts	"Christmas Concert - Decemeber 2024"
Fundraising/Community Events	"School Fund Raising Day - April 2024" "Alumni Conference - May 2024" "Year/Grade 4 Parent's Day - May 2024"
Results Days	"ALevel Results Day - August 2024" "GCSE Results Day - August 2024"

As well as sharing content of your school life, you may also wish to bookmark content from other users. You can do this by clicking the star icon, this will mark the post as one of your favourites. You can also organise other users' posts into galleries. For example, say you were looking for pictures of school proms for decoration inspiration, you could compile these posts into a prom gallery.

See below examples from @hazlegrovesch and @shorecrest using albums to organise their event photography.

Like most Social Media platforms nowadays, Flickr also has a paid version. Please see the table below which details what extra benefits the free plan includes.

Free Plan	Flickr Pro (£7.99 / mo)
Upload and store up to 1000 photos and videos.	Unlimited full-resolution photo sharing and backup on all your devices
Limited to 200MB per photo or 1GB per video	Ad free browsing
	Premier product support
	Detailed privacy settings for every photo
	6k photo display options
	10-minute video uploads
	Sales links
	Advanced stats
	Upload and playback HD videos

If you would like further assistance in getting the best out of Issuu, please reach out the social@interactiveschools.com.