Is your School Marketing Strategy 'Mobile Friendly'?
Mobile is out-growing Desktop. Does you school have mobile marketing strategy - and at the very least a mobile school website? There are more mobile phones in the UK than people. Wow - that is quite a quite a fact! Here are some great Mobile Stats from @GPMD.
The number of smartphone searchers doubles every two months- eBay sells something via a mobile phone every two seconds
- In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first)
- Smartphone sales overtook PC sales last year (two years earlier than expected)
- In three years time, tablet sales will be bigger than PC sales
- Smartphone sales will continue to grow – will be 3 times the sales of pc’s
- 52% of UK mobile phone users have a smartphone
- 28% of internet usage is from a mobile phone
- 19% of search queries in the travel industry are from mobiles (was 11% in 2011)
- 16% of search queries in retail are from mobiles (was 10% in 2011)
- 19% of search queries in the entertainment industry are from mobiles (was 10% in 2011)
- 20% of all YouTube views are from a mobile device
- Mothers day 2012 – 50% of all online sales came from mobile devices
- 28% of people in the UK have purchased something using their phone
- eBay forecasts $8 billion in mobile sales this year (one sale per second)
- Average of 4 Ferraris sold on a mobile phone every month
- 49% of all Paddy Power bets made from mobile devices
- 40 different NFC compatible handsets available at the moment
- Orange have sold 500,000 NFC-compatible phones in France & the UK
- 40% of mobile searches have local intent
- 12% of UK population have a tablet
- Tablet sales growing 378% year on year
- 38% of UK tablet owners spend more time on their tablet than watching TV
- 23% increase in search queries from tablets after Christmas day (due to them being given as presents)
- 11% increase in mobile searches after Christmas day
- 53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
- Total of $241 billion in mobile transactions in 2011
- There are regular mobile transactions with value over $5,000
- Whatsapp is made up of just 20 people 86% of all adults own at least one mobile phone
- Most 3g data used by a single user in February 2012 was 573GB
- Total international travelling data used for the same month was 350GB
If you would like Interactive Schools to turn your current school website into a mobile friendly version - please contact us.