Is your School Marketing Strategy 'Mobile Friendly'?

Mobile is out-growing Desktop. Does you school have mobile marketing strategy - and at the very least a mobile school website? There are more mobile phones in the UK than people. Wow - that is quite a quite a fact! Here are some great Mobile Stats from @GPMD. 

  1. Bedford Girls School iPhone App by Interactive SchoolsThe number of smartphone searchers doubles every two months
  2. eBay sells something via a mobile phone every two seconds 
  3. In 2010, Google became a ‘mobile-first’ company (this means they develop their sites and tools on mobiles first) 
  4. Smartphone sales overtook PC sales last year (two years earlier than expected) 
  5. In three years time, tablet sales will be bigger than PC sales 
  6. Smartphone sales will continue to grow – will be 3 times the sales of pc’s 
  7. 52% of UK mobile phone users have a smartphone 
  8. 28% of internet usage is from a mobile phone 
  9. 19% of search queries in the travel industry are from mobiles (was 11% in 2011) 
  10. 16% of search queries in retail are from mobiles (was 10% in 2011) 
  11. 19% of search queries in the entertainment industry are from mobiles (was 10% in 2011) 
  12. 20% of all YouTube views are from a mobile device 
  13. Mothers day 2012 – 50% of all online sales came from mobile devices 
  14. 28% of people in the UK have purchased something using their phone 
  15. eBay forecasts $8 billion in mobile sales this year (one sale per second) 
  16. Average of 4 Ferraris sold on a mobile phone every month 
  17. 49% of all Paddy Power bets made from mobile devices 
  18. 40 different NFC compatible handsets available at the moment 
  19. Orange have sold 500,000 NFC-compatible phones in France & the UK 
  20. 40% of mobile searches have local intent 
  21. 12% of UK population have a tablet 
  22. Tablet sales growing 378% year on year 
  23. 38% of UK tablet owners spend more time on their tablet than watching TV 
  24. 23% increase in search queries from tablets after Christmas day (due to them being given as presents) 
  25. 11% increase in mobile searches after Christmas day 
  26. 53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example) 
  27. Total of $241 billion in mobile transactions in 2011 
  28. There are regular mobile transactions with value over $5,000 
  29. Whatsapp is made up of just 20 people 86% of all adults own at least one mobile phone 
  30. Most 3g data used by a single user in February 2012 was 573GB 
  31. Total international travelling data used for the same month was 350GB

If you would like Interactive Schools to turn your current school website into a mobile friendly version - please contact us.