Get ready for #SocialAdvent 2016 🎅

Each year, schools all around the world share their inspiring #SchoolStories throughout December. Each day there's a new challenge to tackle and share with your community. We call it #SocialAdvent.

Will you be taking part? Last year, schools taking part reached over 2 million people.


The #SocialAdvent Challenge 2016

December has been a firm favourite at @intSchools HQ for the past three years, following the great fun we've had running our #SocialAdvent challenge. This year we are looking to make the challenge our greatest one yet, with a record number of participants across a global audience.

To make it extra special, our creative elves have been hard at work - coming up and designing a bigger, better and refreshed #SocialAdvent challenge to spread festive marketing cheer this December. 

So, without further ado we have this year's #SocialAdvent to share out now! 🎄

What do I do?

The rules couldn't be simpler - each day we will ask you to do a festive challenge using social media. This could be posting your favourite Christmas joke or creating a time lapse video. Everything is shared on Twitter using #SocialAdvent as a hashtag. At the end of each day we'll have a look at all the Tweets and pick a daily winner. 

Use the link above and print off a full-size version of the #SocialAdvent calendar. It is not too soon to start planning each day 😉.

What do I win?

Pride. Glory. Your school's immortalisation behind a #SocialAdvent window. Everything you could ever want!

What's new?

For those who took part last Christmas you may notice a few minor changes. We wanted to keep the essence of the challenge the same, since last year was just so successful, but update it to meet the social media demands and trends of 2016.

We have added in a few new challenges that we know you will love:

  • GIFt-wrapped: Create a festive GIF and share
  • Pin Up!: Create a festive Pinterest Board showcasing your school
  • Christmannequin: Record an amazing Christmas themed #MannequinChallenge
  • A Little Bitmotional: Create a Bitmoji of your Head and share some Bitmoji Snaps
  • Snap, Crackle, Faceswap: Get onto Snapchat and share some hilarious Faceswaps!
  • Reindeer Ready: Schedule an interesting Merry Christmas Tweet
  • Festive Moments: Create a Twitter Moment that sums up your school's #SocialAdvent 2016!

What happened in 2015?

Last year was incredible fun and highly engaging for the schools who took part. In fact, the entire #SocialAdvent event reached over 2 million people on Twitter!

That is a simply amazing level of engagement you can earn your school, while having lots of fun! 

...of Impressions, Likes & RT's for your school.

...of Impressions, Likes & RT's for your school.

You can read a recap of 2015's #SocialAdvent Challenge here - and make sure you check out the #SocialAdvent 2015 Twitter Moments ⚡️ below.

They can also be viewed on Twitter here:


We'll see you Dec 1st ❄️

Today means that there is exactly ONE WEEK to get planning and prepared for the 1st day of the Advent.

Best of luck to everyone. We hope to see old friends and new 😄