“Overheard on a generic school website blog - “the preference of form over function - design agencies ignore user experience!” This is rubbish. Form AND function are equally important - but more than that, delivering an experience that is right for the school - and not for the agency. One size does not fit all - unlike many templated school website companies. User engagement is the foundation of a great website. Every school is unique. Your website should deliver these values, and not the DNA of the mass market school website type of company! Check out www.wellingtoncollege.org.uk to see this approach in action. And just remember that it is your web analytics that count - not what your supplier thinks. Wellington College traffic, enquiries and social mentions UP. Well done team.”
