The evolution of the iPhone

Quality is much better than quantity. One home run is much better than two doubles.
— Steve Jobs

Let's be fair - smart phones and tablets have become standard household objects for many of us; as common as refrigerators or washing machines. In the UK, it is estimated that at least 65% of the nation own a smart phone. The smart phone has also replaced laptops as the number one device for accessing the internet. 

The first generation iPhone might not seem much by today's standards but it really was the first phone of its kind. On January 9th 2007, Jobs took stage as he announced Apple's newest product. He said: 

Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … Are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.

Today, today Apple is going to reinvent the phone, and here it is.

Later that year (June 29th to be exact) iPhone was released to the US market. It took 74 days to hit the first million units shipped mark. 

Fast forward 10 years and over a billion iPhone units (across all generations) have been sold to a global market.

What's changed over the past 11 years?

Schools have seen a great change over the last decade. How we learn, communicate, and collaborate has shifted online.

Here's just a few adoptions schools have made in their marketing since 2007:

  • SMS alerts

  • Prospectus apps

  • Mobile sites

  • Responsive websites

  • iCal calendar syncing

  • School apps / parent apps

  • Social media

  • Augmented reality prospectuses

What next?

We're constantly analysing consumer behaviour to understand how people are shifting their attention and technology usage.

Where do we believe the growth over the next 10 years will lie for #SchoolsMarketing?

  • Mobile

  • Virtual Reality

  • Augmented Reality

  • Voice-activated Devices

  • 360 Video

  • Smart Appliances (Fridges, Washing Machines)

  • Smart Cars

  • Big Data

  • Personalisation

Innovation is inevitable, and those that can see and adapt to change will be the ones that succeed.

What does it mean for schools?

The evolution of the iPhone - while not always regarded as the most innovative year-on-year - has undoubtedly changed how people of modern world interacts with each other.

For schools, it means that your information / online presence is just a few swipes & taps away! Marketing is no longer all about paying money to be seen - it is about offering value and service to your community.

This can largely be done via mobile technology, social media and apps! 

What changes have had the biggest impact on your school over the past 10 years?

We'd love to hear your views on this article - please comment below.