Tools to help your social media marketing


Social media can be used more productively, and effectively by using tools to help you. Not only can you save time and resources but you can also create and share more exciting content.

Here are our six favourite tools that we use daily:

Social Candyimage

Social Candy is quick and easy way for you to get your #SocialScore. Simply type in your Twitter username in and hit ‘Candify’ to receive your score out of 100.

The great thing about using Social Candy is that there is no limit to the number of requests you can make. Keep up-to-date with your #SocialScore daily, weekly, monthly etc.

You can also keep track of other Twitter accounts - your sub-accounts (sports, library, science Twitter feed), competitors, similar schools, celebrities, popular accounts.

Take a look at other people’s #SocialScore and think why they may have the score that they do. 



Buffer is a tool that allows you to manage multiple social media accounts at once.

The biggest benefit for your school is that you can quickly schedule content. You can set preferred times throughout the day, or allow Buffer to work out the best time to schedule.



Bitly is a link-shortening service that allows you to shorten, track and analyse links across social media, email, print, and other online/offline channels.

The service allows to have your own branded, custom links. For example, we use and BBC use as their custom Bitly links.

Need help setting up your school’s custom Bitly? Email our social team.



Pocket allows you to save articles, videos, photos, and much more, for later.

If you see something interesting and what to read it later, just save it on Pocket. This also allows you to build up an archive of great content that you can start sharing a later date.

The only down side? It can be quite addictive saving interesting articles and you can end up giving yourself a little too much late-night reading! 



Evernote is a tool designed for notetaking and archiving your life. Notes can be pieces of text, photos, webpages, files and more. The benefit of using Evernote for your social marketing is that you can create and store your content in Evernote.

Create multiple notebooks (collections of notes) called:

  • To do
  • Doing
  • Published

This will help you organise your content. Have a great idea? Create a note with the idea and put it into ‘To do’. You can then come back to it at a later date.

Google Analytics


Google Analytics doesn’t need much of an introduction. Well, hopefully not?!

Not only does it help you understand which social channels drive most traffic, engagement and conversions, but it can also help you create great content.

Take a look at your most popular pages and look at the behaviour on them - bounce rate, avg. time of page, conversions. Does some particular type of content resonate better with people than other? Maybe you should create more of that type of content!

Found any of these tools useful? Share them with your peers and your social community. 

Want to know how to use these tools effectively? Ask our social team, or arrange a training date.

Other school’s favourite tools

Share your favourite tools with us and we will share the most useful tweets below.