How do kids use social media? Let's understand it!

Make it a rule never to give a child a book you would not read yourself
— George Bernard Shaw

As we make headway into 2017, it will come as little surprise that social media usage continues to rise. At the end of last year, the total number of people on social media had exceeded 2 billion - with experts predicting it to move smoothly past 2.5 billion this year.

That is an incredible number - more than a 3rd of the world able to connect with one another!

But how many children are using social media? 

The Facts (13 - 17 year olds on social media) 

71% of teens using social media state they use more than one social media network. Out of these Facebook is the one used most often - with Instagram and Snapchat in 2nd and 3rd respectively.

Statistics taken from Pew Research Centre

Statistics taken from Pew Research Centre

With such a high number of teens using social media, surely these networks have age limits and restrictions to ensure the safety of our children? 

The short answer is yes. Almost all social media networks have a minimum age restriction of 13 or above. However, the simple reality is: 75% of children aged 10 - 12 have a social media account.

So what are the age limits on the most popular social media websites? 

  • 13 Years Old: Twitter, Facebook, Instagram, Pinterest, Google+, Tumblr, Reddit, Snapchat, Skype, Myspace, LinkedIn
  • 14 Years Old: LinkedIn (in USA)
  • 16 Years Old: WhatsApp
  • 18 Years Old: (or need adult permission): Kik, YouTube, Flickr, Xbox Live, Tinder

Some stats can make for a scary read above more worryingly the harsh reality is that...


If a child wants to sign up to social media, they will do. Facebook will not ask for proof of age.

Don't worry it's not time for a mass panic! It's just important to understand that children will be using social media and in instances they will be using it excessively.

So how do we educate children on social media? 

Educate Yourself

As parents there are plenty of things we won't understand about our children. Why are they wearing those clothes? Why are they singing that song?

As parents and role models it's important that as adults we understand social media. And to understand the behaviour around social media.

We could just read all of the bad stories about social media and go into a mass panic, urging children to keep away. I't just won't work. Children will use social media. You can't control it.

And if you can't control it, adapt to it.

People fear what they don’t understand and hate what they can’t conquer
— Andrew Smith

So how do you educate yourself on social media? 

  1. Create an account: "There are so many social media networks! Where do I start!?" Start easy. Try the biggest social networks, especially those popular with teens aged 13-17 (Facebook, Instagram, Snapchat). 
  2. Seek help from an existing user: Social media channels are created to be simple. You will most likely manage alone but getting advice from an existing user during your first steps can be really beneficial to your understanding.  
  3. One step at a time: Do not grab a list of every social network and sign up today. It's important to get a proper grasp of one social channel at a time. Being enthusiastic is great but just be patient. 
  4. It's not a spying tool: Don't sign up to Facebook and immediately send a friend request to your son or daughter and their closest friends. Sign up to educate yourself on how to use social media. Try making your own circles and using it for your own entertainment. This will give you a proper working knowledge of the network. If you spook your child they will just move onto a new network which you don't understand. 
  5. Watch and learn: Ask actual teenagers how they use social media. Create an open and honest dialogue and observe how other teenagers communicate in a mobile and social world.
Because of their social position, what’s novel for teens is not the technology but the public life that it enables
— Danah Boyd

Educate Your Children 

Don't be fooled that you will ever know more than your children when it comes to social media! However, knowing enough to help support and guide them is all you need. Understanding each network and why children want to be on there allows you to have a deeper knowledge and give better advice.

If you stop children from being on Twitter or Facebook, they'll just move to WhatsApp or Instagram or SnapChat or...whichever app is taking the teen world by storm (this year it could be Monkey - chances are you've never even heard of this one?!!?) Give them the skills to make good decisions and to stay safe first and foremost.

The following are a few practical lessons to teach your children, and are arguably some of the most important lessons about social media. Everything on social is permanent and your social profile is an extension of yourself, so be cautious and sensible.


1. Teach children that whatever they put online is permanent (this includes texting!) Private is not always private. The photo they post online is not owned by them anymore. It’s owned by Facebook, Instagram, and Google, etc… and they can do what they want with it (so can that bully who happens to be a friend of a friend on Facebook which gives them access to certain photos your child's posts).

2. Teach your child not to interact/follow people they don’t know in person. YouTube star Coby Person has made two fantastic, powerful videos conducting social experiments in which he messages teenagers using a fake profile. This is a real hard-hitting video which should be shown to all children to highlight the dangers of social media. 

3.  93% of managers check a candidate's social media profile. This stat is really important. If a child uploads anything which an employer would deem inappropriate, it could stop them from getting for their dream job or even going to their preferred University.

  • 55% of managers reconsider a candidate based on what they find on their social media channels
  • 44% of hiring managers see posts about alcohol as concerning
  • 83% see references about illegal drugs as a huge turn off
  • 26% of hiring managers check an applicant's Facebook page
  • 16% of hiring managers check an applicants Twitter page

What if a child asks you if they can sign up to social media?

Don't start with NO! If your child is one the few children who has asked you to sign up to social media before doing so. It's important to discuss with your child there reasons for wanting to sign up to social media. 

1. Why do you want an Instagram account? They’ll probably answer with something like “Because ALL my friends have one”

2. Which of your friends are on Instagram? Hopefully they will tell you. If not maybe they’re not ready to be on social media

3. Are these the only people you would be friends with on Instagram? This might be a good time to talk about only interacting with people they know in real life. Ask them "what would you do if a stranger added you?"

4. What do you know about Instagram? They may say something like “You talk to friends and share photos”

5. What kind of photos would you be sharing? Our guess is that they’ll say something like “I don’t know. Me and my friends.” This is a great time to talk about what types of photos are appropriate to share online and why

Our kids will be doing jobs that don’t even exist yet! Are we leading by example and preparing them?
— Simon Noakes, CEO & Founder, Interactive Schools

Tips for monitoring children's social media use

It's very likely that your children will know more about social media than you do. So how do you monitor your children's social media use without invading their privacy? 

1. Ask and discuss: The best approach to discussing social media with your child is to open up a line of communication with them without judgment or consequences. Ask them about how they use social media, what they like, what they dislike, and what they use it for. If they’re willing to share, it’s important to keep an open mind and not overreact or to let anxiety take over when they respond. If you want them to feel comfortable sharing with you, there has to be mutual respect and some room to experiment and grow.

2. Consider the benefits: Communicating on social media is how this generation makes friends, deals with problems, finds jobs, and learns about what’s going on in the world. There are limits to what should be experienced behind a screen and what should be done without the aid of technology, but there’s no better way to stay informed and communicate with others in an instant than through social media.

When teaching them, we need to focus on proper use and what’s appropriate and inappropriate. Teach them how to use social media effectively and educate yourself on how best to assist them. Encourage safe behaviours and habits, so they will be able to enjoy learning and sharing on social media, and make the communities they participate in a positive and enjoyable place for others.

3. Learn about the network: After learning about the sites and apps that they use, do your own research. Check the app or network’s about page, reviews, FAQ’s, and consider contacting them if you have unanswered questions.

4. No need for spyware: If you Google 'monitoring your children on social media', you will see results appear with fancy, expensive, spyware. All we can do is educate children to our best ability. We tell children that stealing is bad. We don't follow them around shops making sure they don't steal. We have to hope they understand what is right and what is wrong through what we have taught them.

5. Check privacy settings: Check that your privacy settings for the Internet and Facebook are set to the strictest levels. Depending on which browser you are using, you can adjust the settings directly from the options tab and adjust levels around cookies, third party sites and more. This not only protects the computer user, but also the computer from the threat of viruses. Checking your Facebook privacy settings is easy as well. Simply go to Facebook's policy page to ensure that you are up to speed on its privacy policy and make any changes you deem necessary.

Social media is NOT scary, nor is it bad. What scares people the most is that they don't understand it.

By understanding it, we give ourselves the deep understanding to give the best advice for our children.

We would love to hear any thought or comments your have below about staying safe on social media!

The #FutureSchool: Evolution or Transformation?

For hundreds of years pedagogy has formed the core to teaching and learning. 

Learning outcomes and academic results have become the focus for educators and the community around them - a narrow view that is having less and less to do with today's modern needs in education. While striving for educational greatness is not necessarily a bad thing, the single-mindedness desire to top league tables and churn out the best grades is failing our children. Schools need to be adaptable to new styles of education, otherwise the only losers will be those who are receiving an education.

Schools tend to focus on buying technology, without considering the human impact.

Schools talk a lot about ‘educating the whole child’, and ‘giving them opportunities beyond the curriculum’ to thrive in what they are good at - but are we missing the point? 

The Reality

Teaching practise has had to evolve to the changing world around us. However we, as people, have not evolved at the same rate. Sorry humanity but humans are lazy by design. We typically look for the easiest path, so long as the result is acceptable. Technology has played a significant part in making knowledge far more accessible - and when used correctly it has helped make learning a more immersive, engaging and fun undertaking. But these are the exceptions!


Because schools tend to focus on buying technology, without considering the human impact. It's easy to see why - tech is more often than not wrapped up with simple labels and the promise of being the answer to everything:

  • Virtual Learning Environment (VLE)
  • Parent Portals
  • Management Information System (MIS)
  • Learning Management System (LMS)
  • ...and so on!

All of these have one thing in common - they invariably fail after the point of implementation. This is because users (real people) have not been considered enough, nor trained to unleash the full potential of these innovations. 

Schools are left with these technology silos - slowly becoming digital graveyards to old ideas.

Users are often only defined as the end-user (at the point of consumption) but we must consider this both in terms of management (someone needs to manage the data / content going in), and also in terms of the consumer (accessing this data / content in their personalised way).

So schools are left with these technology silos - slowly becoming digital graveyards to old ideas. The entire platform is doomed to fail the very moment a user gives up using it for the intention it was originally brought in for.

Data, then, becomes inconsistent and untrustworthy. Likewise, the point where users access this information becomes confusing, duplicated across multiple systems and completely lacking in data integrity. The true foundations to a sustainable and scaleable technological infrastructure need to be revisited and challenged

Perfect Harmony

For this to work, a #FutureSchool needs to bring into perfect harmony:

  • technology
  • big data / content
  • the environment
  • human behaviour

When technology is integrated correctly into our lives it is invisible. It has been weaved seamlessly in to the fabric of the environment and our day-to-day living. It is easy to use and easy to manage (this part is often forgotten). Most importantly, we must start to put people at the front of all our IT decisions. We need to understand the innate behaviours that people have for using technology - and what they wish to consume. Only then can schools deliver amazing, fantastic, super user experiences.

If we are to educate our children for a #FutureWorld, then the #FutureSchool needs to correlate to this.

This requires immediate transformation within schools. We are probably at the only time in history that our children know more about the real world around us than the teachers. This is certainly true when it comes to technology and social media.

Schools and teachers seek the easy path and bury their heads (human nature again). But we must invest in more staff training. We must spread this knowledge to parents (organising parent training events) to better help and support them. It is pointless to say that this huge change is coming - the change has happened! If we wish to support the next generation of students this educator / parent knowledge needs to be in place - now.

#Disruptive Thinking

If we are to educate our children for a #FutureWorld, then the #FutureSchool needs to correlate to this - and not just be an attempt to introduce technology into a classroom and hope that it is enough.

We all need to challenge the way we look at things if we are to truly impact the future of education.

Put the ‘human first’. Ignore this basic principle - and it will all fall down like a house of cards.

Simon Noakes (Founder & CEO)
and father to four children aged 5 - 13 years!


2017 Social/Digital Predictions (Part 2 - School-Specific Predictions)

Following on from last week's industry-specific predictions, we take a look at 6 predictions for schools in 2017.

So, let's get started...

[1] VR

2017 is a big year for virtual reality (VR). We've already had exciting hardware releases with Playstation VR and Samsung Gear.

Facebook is betting big on VR, with Zuckerberg believing VR will be the future of the platform.

Schools are going to play a big part with VR too - in both education and marketing.

Children in schools are going to grow up and enter a world that has heavily adopted VR - just as computers were. Google are already pledging to bring VR to 1 million pupils in the UK.

We'll start to see more schools using VR inside classrooms. We'll also see schools offering VR tours of the school, and to watch concerts, sports fixtures etc.

There's no more immersive way of a experiencing a school, without physically visiting it, than through VR.

[2] 360 Tours

This is the year of 360. More schools will be recording 360 videos, and offering 360 tours of the school. 

We've already set up 360 tours within Google Street View - and this has seen huge success. 

This works with VR too. Prospects can put on a VR headset and have a tour of your school. An exciting opportunity for any school - particularly for international schools, where families cannot physically visit the school first.

These can be built directly into Google, and Google Maps. Notice when you search for 'Eagle House School' on Google, it shows a 'See Inside' option.

[3] Live Streaming

Schools are going to do a lot more live streaming compared to 2016. Many have already experimented with Periscope (Twitter) and Facebook Live, and found successful engagement with parents.

We talked about this back in 2015 - and it’s worth taking a look at how we saw schools using streaming services.

We are going to see more schools offering tours of schools through live streaming.

Schools will either offer open-group style tours - open to anybody (or select people) at a specific time. Or one-to-one personal tours.

We'll start to see more social media posts like this:

"Our next LIVE Open Morning will be at 11am on Tuesday 7th February. We'll be going live on Facebook and Twitter - sign up now to receive a notification!"

Here's a quick guide to getting started with Periscope - and some tips for Facebook Live.

[4] Head Vlogs (#NotBlogs)

A few years ago, the question was: ‘Should my Head be blogging?’ Today, the question is around vlogging.

As we see vlogs becoming the new TV shows, schools are looking to their Heads for vlogging material.

Now, we don't expect heads to go into full ‘vlog mode’, capturing and editing every part of their day. However, we expect some to turn their weekly newsletter, or blog post into video format.

You’ve got to play to your strengths. Some people are great in front of a camera, some are better face-to-face, and others through writing.

If your head is excellent in front of a camera, it may be worth exploring video content / vlogging.

Or maybe a student vlog… ;-) 

The British School in The Netherlands have a vlog playlist for their CEO/Principal, @Kieran_Earley

The British School in The Netherlands have a vlog playlist for their CEO/Principal, @Kieran_Earley

[5] Progressive Web Apps

Native apps have been difficult for schools to manage, and costly to build, run, and support.

We’re expecting more schools to go down the web app route - particularly ‘Progressive Web Apps’ (PWAs). These are:

  • Reliable
  • Fast
  • Engaging

Google has publicly evangelised PWAs, as they combine the best of web and mobile apps. Think of it as a website built with web technologies, but feels and acts like a mobile app.

A school’s main website is for prospects - anybody that doesn’t know about the school can get an immersive understanding of the school.

This leaves parents being communicated to in a different way. A parent app breaks down the friction-to-use barrier. Instead of finding the app in the app store, downloading it, installing it, opening it - a PWA is instantly available to use, eliminating unnecessary stages.

[6] Even Harder to Stand-Out

Competition around the world is heating up for schools - and the challenge to stand-out is becoming much harder.

Schools believe they are different, and they are. But many schools find it hard to articulate why they’re unique in a way that resonates with prospective families.

We expect more schools to place an emphasis on their creative advertising - through their website, online ads (Google, Facebook etc.) and offline advertising.

We're finding more and more so that the creative is the variable to a successful marketing campaign for a school.

A campaign with great creative leads to:

  • A deeper emotional connection with a school
  • A better understanding of a school
  • More visits to the website
  • More people talking about the school
  • More enquiries

There are many benefits to a campaign - with the emphasis placed on your school's particular goals. Is it to increase numbers? Change perception? Become more well-known?

Take a look at some of our latest creative campaigns.

And do let us know if you'd like to find out more.

What do you think? Are you seeing these trends? What do you think schools should be aware of in 2017? 

Let us know your thoughts in the comments!

Oh yes, and don't forget to subscribe to #SchoolBytes for more weekly school marketing articles! 

2017 Social/Digital Predictions (Part 1 - Industry Predictions)

If you're reading this, you made it through 2016. Congratulations.

Welcome to our inaugural social and digital predictions. In this first part, we'll look at trends we're witnessing within the tech/social industry. In the next part, we'll look at school-specific predictions.

Firstly, let's revisit 2016... Gulp.

Our 2016 predictions - how did we do?

  1. More Twitter characters [CORRECT]
  2. Moving further away from television [CORRECT]
  3. Periscope inside Twitter, and the real launch of live streaming [CORRECT]
  4. 360° videos and 360°live streaming [CORRECT]
  5. One-click purchasing on social media [INCORRECT]
  6. Snapchat to be sold [INCORRECT]
  7. Battle for news [CORRECT]
  8. Vertical video [CORRECT]
  9. Messaging apps = The new OS [CORRECT]

To read more about last year's predictions, and an analysis of each, take a look at our recap of 2016.

What does 2017 have in store for us?

[1] (More) Live Streaming

We called it last year, and it’s becoming clearer that live video on social platforms is the trend for 2017. We’ll start to see live-streaming move way beyond just early-adopters and into the hands of the mainstream users.

How many Facebook ads have you ever seen on TV, billboards, etc.? None, unless you remember the awkward TV advert back in 2012, when Facebook said ‘Chairs are like Facebook’. Yes, that really happened.

Yet, we’re constantly seeing the new Facebook Live adverts. Why? Well, Facebook know how important it is to win the live-streaming battle.

[2] Chatbots

The question 6 years ago was ‘should we have an app?’, but fast-forward to 2016 and the questions currently are around chatbots.

What are chatbots?

A chatbot is a program that is designed to simulate conversation with humans, using artificial intelligence.

Chatbots are being built into current messaging products (Facebook Messenger, Slack, Telegram, Text Messages, etc.).

When we look at the state of social, it’s clear that the dominating platforms are messaging apps. In 2015, the number of active users surpassed that of social networks.

  • WhatsApp rapidly became the biggest messaging app, with more than a billion users
  • Messenger (FB) also reached the 1 billion user mark in 2016

Chinese social media giant, Tencent, enables 600 million people each month to book taxis, check in for flights, play games, buy cinema tickets, manage banking, reserve doctors' appointments, donate to charity and video-conference all without leaving the app - according to Wired.

We've gone from wanting a website, to an app, to chatbots.

Marketing / Admissions

‘What are the school fees?’
‘How can I get a scholarship?’
‘When are the next open days?’

These are questions people have when they visit your website. To get the answer, people navigate the site structure to find the content. Eventually, people can open your school’s chatbot on Facebook Messenger, and ask it questions.


Chatbots are going to be used more in education to help teach people.

Duolingo have launched their own chatbots to help people learn a new language. Talk to 'Chef Roberto’ - a legendary pizza maker. 

IBM’s Watson is being used to power a Teaching Assistant bot

Maybe the future teacher’s aren’t robots, but chatbots? 


[3] A Video First World

We're in a video-first marketing era. In 2017, video content is the #1 focus for many marketers. Whether it be on Snapchat, Instagram, Facebook, or Twitter, video is playing a big part in reaching new audiences, and engaging with current fans.

Fifty-five percent of the world’s mobile traffic is now video.

Traditional video formats will be abolished, as we know it. We used to create content purely for horizontal viewing - but we no longer consume content in a singular way.

How are we consuming video?

The most popular ways of consuming content are through the following devices:

  • TV
  • Mobile
  • Tablets
  • Desktop
  • Virtual Reality 

Which allows us to view content in a number of orientations: 

  • Landscape
  • Portrait
  • Circular
  • Square
  • 360

On social, we consume a lot of landscape, portrait, and square content. Snapchat is currently leading the way with circular video - with the release of its Spectacles hardware.

Creating video has never been easier. We have access to high quality hardware that enables to capture professional footages, on a budget. Everybody with a smartphone has the ability to be a filmmaker.

The variable is the story you’re telling. You don’t need expensive equipment to tell an inspiring story, but a great hardware won’t save an uninspiring story.

[4] Farewell, Google+?

Will we finally see the end of Google+?

It’s been 5 years since the initial launch, but the platform hasn’t evolved or seen the usage Google had hoped for. We haven’t seen that ‘killer’ feature yet.

Yes, people do use it - it’s particularly popular for niche communities - but is that enough for Google to continue investing.

We expect to see the platform continue to stagnate, or perhaps be quietly shut down.

[5] Ads for Snapchat

With a valuation of $25 billion, and the rumours of its looming IPO, it’s time for Snapchat to make some serious cash.

Snapchat has allowed companies to advertise on its platform before, but it’s been limited to those with a very very large marketing budget.

Companies have used promoted lenses, and advertised in Stories, and Snapchat’s Discover section. 

However, to justify their valuation, Snapchat will need to come up with an advertising product that is affordable to the masses, and that works.

We’ve seen the valuation of Twitter plummet, as their advertising products suffer. Snapchat will want to take a chunk of this market share.

[6] Voice OS

We’ll start to see the growth of the ‘Voice OS’. Our two key operating systems sit within desktops (Windows vs Mac), and mobile (Android vs iOS).

Amazon has seen the opportunity for an ecosystem based around your voice. Amazon’s Alexa is a voice-based personal assistant within your home - able to control your lights, heating etc.

They're not the first to do this, Apple has Siri, Google has Google Assistant, and Microsoft has Cortana.

The difference is Amazon have a stand-alone voice-activated device (Echo). Other voice-controlled services are built through your phone, or desktop.

Google have released Google Home too. We expect to see these devices to be the centre-piece of many homes.

And we’ll start to see more apps being built for voice control.

"What time is my daughter's hockey match today?"

[7] Virtual Reality & Augmented Reality

2017 is a big year for virtual reality (VR). We've already had exciting hardware releases, with Playstation VR and Samsung Gear.

Facebook is betting big on VR. Zuckerberg believes VR will be the future of the platform.

We'll also see AR to continue its growth into the mainstream. Everybody was talking about Pokémon Go last summer, and made everyone aware of AR - and they have been the common buzzwords since.

The technology and behaviour around VR and AR will evolve over the next 12 months, and further. We're at the very early stages - similar to when computers where invented. Everything was bulky, but tech will continue to improve.


Next week, we’re going to focus on school-specific predictions. We'll look further at live-streaming, 360 videos, virtual reality, vlogging, web apps, and more!

What should your marketing team be thinking about? How will technology be used in 2017? What should parents be aware of?

Subscribe to our SchoolBytes newsletter to find out!

RECAP: Our 2016 Predictions - How Did We Do?

[1] More Twitter characters [CORRECT]

We predicted that pictures, and links will not be included in the 140 character limit.

In May 2016, Twitter announced you would be allowed to express more, within 140 characters. Then in September, Twitter rolled out a feature that meant photos, videos, GIFs, polls, and Quote Tweets no longer count towards the 140 characters.

We’re still expecting a feature that will extend the character count way beyond 140 characters. Similar to a ‘read more’ button that will expand and collapse text.

[2] Moving further away from television [CORRECT]

The way we watch television has fundamentally changed over the last decade. We’ve moved further away from watching a traditional TV set, into consuming via computers, mobile, and smart TVs.

Our behaviour has also shifted from live to on-demand.

The content we consume has shifted from professional content to amateur. More young people are consuming amateur content on YouTube and Facebook.

This impacts marketing in two ways:

  • Content Creation
  • Content Distribution

It’s never been easier to create a piece of video content, and to distribute it to millions of people around the world. Use this to your school’s advantage. Think of your marketing team as a media company.

[3] Periscope inside Twitter, and the real launch of live streaming [CORRECT]

Technology capabilities quickly evolved in 2015 to allow for suitable live-streaming capability through mobile.

Earlier in2016, Twitter embedded Periscope streams into tweets. Towards the end of 2016, live streaming (through Periscope) was built directly into the native Twitter app.

Facebook Live has launched globally, to huge success. With the release of their Live adverts, Facebook are expecting this feature to continue be adopted by mainstream users.

[4] 360° videos and 360°live streaming [CORRECT]

We’re now in a blended hardware / software world of 360 video. We have 360° hardware from Samsung Gear and GoPro Omni, and the software to view through YouTube and Facebook.

Facebook is betting on the future of VR, with its release of Oculus Rift. We’re going to see 360 video and streaming continue to grow in 2017.

[5] One-click purchasing on social media [INCORRECT]

We’ve seen one-click purchasing on social media grow, but not adopted to the scale we expected.

Social commerce just isn't living up to the hype. Social has a huge audience, but human behaviour just isn't aligning to the way people want to buy.

It looks like we're going to be using social to assist with purchasing decisions, rather than be the end point of a sale.

The Bold (Risky/Unlikely) Prediction…

[6] Snapchat to be sold [INCORRECT]

Snapchat continues to surprise with its continued rapid growth. In 2016, Snapchat changed its company name to Snap Inc. and now have to core products - Snapchat, and Spectacles.

In 2017, we expect to see Snapchat file for their anticipated IPO. It's rumoured to be valued at $25 billion.

The Wild (Maybe Too Futuristic) Predictions

7. Battle for news [CORRECT]

Facebook has become more of an entertainment platform, and Twitter a news company.

We're shifting from using social 'networks' as communication tools, and into media platforms.

We’ve started to see schools use their websites less and less for uploading news to. Instead, news is being published directly to Facebook and pull through into the website. That way, it’s distributed straight to the channel people spend their time in. 

[8] Vertical video [CORRECT]

Popularised by Snapchat, vertical video has grown in 2016. We consume video content on a mobile device, which is naturally a portrait device. 

Facebook followed in mid-2016, with vertical video ads. One agency claimed to get 3x better CPM rates using vertical video ads.

We’ve even seen more video orientations popularised - vertical, square, circular, 360 etc.

[9] Messaging apps = The new OS [CORRECT]

We’ve seen the growth of messaging platforms, and the applications built into them.

You can order an Uber directly within Facebook Messenger. You can install apps into iMessage. Chatbots are growing on Slack. 

We’re going to continue to see more applications being integrated and built onto messaging platforms in 2017.