Live streaming has been around for a long long time. But it just hasn’t been adopted to the extent that it is now. For example, did you know that you could live stream to YouTube?
When you had to set up a laptop, webcam, get WiFi access, it just became a laborious task. #NotWorthIt.
Now that smartphones have good 4G, great camera quality, and streaming apps available, it has become much easier to stream to the world.
Many expect it to be a winner-takes-all battle between Meerkat and Periscope. Maybe they will both win. Maybe a new app will own the space (Facebook and YouTube will certainly not be standing still).
But one thing is for sure - your school MUST use live-streaming.
The point right now is to choose the platform that is right for you. Choose the one that you feel most comfortable using - try them both first.
Why you should be live-streaming
Live-streaming directly to a mobile is the closest a parent can get to being at the school. In gives them a realistic insight into what their child and the school is doing today.
It’s the truest form of authenticity on social media. You show what is REALLY happening at your school. Right now. In real-time.
Ideas for you to try
We’ve put together a few ideas for you to try.
 Head’s Assemblies
Head’s assemblies happen. There’s no need to think of content, or stories, or anything. You just hold your smartphone and stream the assemblies. Simple.
It’s a great way for parents to check in and connect with what happens in assemblies. It is gives them a unique insight.
Schools have so much knowledge to share. Why not share this online?
People (outside of the school’s community) can watch the streaming and share.
This can help you be seen as an educational resource and help increase the awareness of your school’s brand.
Perhaps you could do a weekly ‘lesson’. Each week a different department have to teach the watchers a theory or idea within their subject.
There’s also the altruistic view of helping the world gain access to education.
 Virtual tours of the school
If you’re an international school, or have international students, this is a no-brainer.
When people are restricted by location, live-streaming gives them access to see the school.
The school can also schedule virtual open days.
 Science experiments
Science experiments happen all the time. These are the types of streams that do not require thought or ideas, they just happen. All you need is a smartphone or tablet and you’re ready to stream.
This is a quick-win. Just get on and stream!
 Concerts and drama performances
Sometimes parents and family members can’t make it to performances but wish they could. Live-streaming gives them the ability to watch live from anywhere in the world.
We recommend getting a tripod to hold you smartphone (you don’t want to be holding it up in the air for the whole duration!). We use this smartphone tripod by Joby.
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Live-streaming is in the moment. If you want to tune in, you have to do it NOW. Fear of missing out will increase your social engagement. **Periscope does allow you to replay up to 24 hours after the stream was live**
Has your school tried live-streaming yet? How will you use it? Let us know, @intSchools.