How to use Twitter's #OwnTheMoment planner to engage with your followers

Twitter have just released a very useful calendar that shows key dates in the month. The idea is that you can plan your tweets around popular events, which can increase engagement with your followers. We think schools can really harness this to help prosper interactions.

The reason why this calendar is so useful is that you can plan and schedule in tweets. These are events that could be interesting to your followers. Not every event will be relevant, but there will be some that can be.

Some events will have content that is easily shareable. For example, London Book Fair and Shakespeare’s 450th birthday - this is clearly relevant for schools.

Others are not as relevant, but good content can be driven around it. For example, schools can share their latest football results / cup wins during the FA Cup and Champions League. Rugby related tweets can be sent during the Heineken Cup Final. This is harnessing the popularity of real life events to market your school.

International Jazz Day could feature great content from your school’s musicians.

Maybe you have a pupil who has found success with snooker. Therefore, the World Snooker Championships will be a great time for your school to share those stories.

The Chelsea Flower Show could be a great day to share photos of your school’s scenery.

Successful tweets using this calendar will be based on relevancy and creativity.

Take a look at the #OwnTheMoment planner.