Twitter - before & after of #GE2015 leaders and parties #SocialScore

For the past 30 days, we have been tracking Social Engagement across the most important Social Media and content channels. This has included Facebook, Twitter and YouTube. We want to share the results & changes for all the main parties, and their respective leaders.

With each channel, we will provide Exit Poll predictions on winners vs losers in the #SocialSphere - and rank them.

How much has Social Media impacted this election? You decide!

PARTIES

The parties all started off with relatively low scores, and there were wide gaps between them. In the run up to the election, the parties all started rising but Labour won with the highest #SocialScore. 

Labour only went up 3 points, but that was enough - as they already had a head start!

The Green Party had an excellent Twitter campaign going from 2nd lowest, to the 2nd highest.

LEADERS

Surprisingly, Nick Clegg started off very poorly and did not see much improvement. Nigel Farage ended up with the highest #SocialScore in a close battle with Nicola Sturgeon.

Natalie Bennett did not do as well as her party, and David Cameron actually ended up seeing his #SocialScore going down.

How will the parties and leaders’ #SocialScore correlate with the real #GE2015 results? We’ll wait and see.